Social Media Specialist

JOB DESCRIPTIONSOCIAL MEDIA SPECIALISTCLASSIFICATION: Year-round; Full-timeFLSA: ExemptREPORTS TO: Social Media ManagerLOCATION: Park City, UtahTRAVEL: 10%BENEFITS 401k with 4% company match; medical and dental benefits; pet insurance; generous flexible time off; access to athlete gym; staff lunch on Thursdays; hybrid work scheduleU.S. Ski & Snowboard is seeking a Social Media Specialist. This is a full-time position eligible for our full benefits package, including medical insurance and retirement. For inquiries or help with your application, please email HR@usskiandsnowboard.org.SUMMARY / OBJECTIVEU.S. Ski & Snowboard is looking for a Social Media Specialist to contribute to the team's social media channels. You will be joining a team that executes a social media strategy to maximize reach and grow the audience.ROLES & RESPONSIBILITIESCreate, curate and deploy content across all U.S. Ski & Snowboard Team social media platforms regularly with a focus on video, including Instagram, TikTok, Facebook, X, Threads and LinkedInCommunity manage social platforms and look for opportunities to engage with brands, athletes and influencersExecute a social media calendar, including event promotion, results, milestones and sponsorship fulfillment, amongst othersCollaborate with internal Creative, Communications/Marketing, Partnership, Events, Foundation and Athletic teams to fill content calendarWork with content creators (videographers, photographers, press officers, photo services) to curate and deliver content on social platforms and identify tactics for deploymentMonitor and report on analytics, including engagement, views, sentiment, etc.Proactively identify relevant industry happenings, cultural trends and leaders to help expand content plans and improve brand awarenessSeek and evaluate opportunities to stay at the forefront of new trends, tools and channelsOTHER DUTIESPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.COMPETENCIES & EXPERIENCERequired1+ years of social media experience for a brand across platformsEducation in Marketing, English, Advertising, Business or related fieldsStrong video editing skillsProactive, organized, detail-orientedAble to work hard on tight deadlines and in a live, fast-paced environment at non-traditional hoursA passion for social media and current trends, along with knowledge of best practices and how to optimize content to help create growthAbility to build relationships with athletes, influencers and brandsPreferredHave an understanding of U.S. Ski & Snowboard sports, Olympic and Paralympic sports, athletes and organizationExperience with tools and analytics related to evaluating social successProficiency with Adobe Creative Suite and social scheduling toolsExperience in influencer marketing, campaigns and platformsESSENTIAL FUNCTIONSReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.U.S. SKI AND SNOWBOARD EEO STATEMENT