Marketing Manager - Vape & Other Tobacco Products (OTP) Distribution

Benefits:Competitive salaryDental insuranceEmployee discountsHealth insuranceOpportunity for advancementPaid time offVision insuranceJob Summary:We are looking for a versatile and detail-oriented Marketing Coordinator to oversee and execute various marketing initiatives. The ideal candidate will be responsible for managing email campaigns, creating marketing collateral, coordinating with vendors, and ensuring the success of trade shows and advertising efforts. This role requires strong project management skills, creativity, and the ability to juggle multiple priorities effectively.Key Responsibilities:Marketing Strategy & Revenue GrowthDevelop and execute a comprehensive B2B marketing strategy for vape and OTP distributionDrive revenue through product launches, vendor promotions, and targeted campaignsIdentify emerging vape and nicotine product trends to support sales growthManage marketing budgets and track ROIDigital Marketing & Lead GenerationOversee email marketing, SMS campaigns, paid ads, SEO, and social media (within compliance guidelines)Build targeted campaigns for smoke shops, convenience stores, and retail chainsOptimize conversion rates and customer acquisition funnelsManage website promotions and product marketing contentERP & Data-Driven Marketing (SAP B1 Preferred)Utilize sales data and reporting from SAP Business One to segment customers and drive campaignsAnalyze purchasing trends, inventory movement, and top-performing SKUsCreate dashboards and performance reports tied to revenue and profitabilityCompliance & Industry RegulationsEnsure all marketing materials comply with FDA and state advertising regulationsStay current on nicotine and tobacco marketing restrictionsDevelop compliant promotional strategies for age-restricted productsSales & Vendor CollaborationPartner with Sales to support promotions and key account initiativesCoordinate co-op marketing campaigns with manufacturersManage trade show marketing and distributor eventsCreate marketing materials (catalogs, flyers, digital assets)Qualifications:Required:5+ years of marketing experience (vape, tobacco, nicotine, or regulated products preferredExperience in B2B marketing and wholesale distributionStrong knowledge of vape/OTP market trendsExperience managing digital marketing campaignsAnalytical mindset with data-driven decision-making skillsPreferred:Experience with SAP Business One (SAP B1)Experience marketing age-restricted or highly regulated productsTrade show and event marketing experienceCRM and marketing automation platform experienceWhat We Offer:Competitive salary: $75,000–$110,000 (based on experience)Performance-based bonus structurePaid time offHealth benefits - Medical, Dental, VisionCareer advancement opportunities in a high-growth distribution companyWhy Join Us?Leadership role with direct impact on company growthWork in one of the fastest-growing segments of consumer distributionStrong executive visibility and decision-making authorityOpportunity to build and scale a marketing department