Sr. Vice President, Marketing

THE OPPORTUNITYHere's what makes this role rare: you get to design and build the marketing function you wish you'd had at every previous company.What you're walking into: A company with strong brand equity, healthy business pipeline, talented team, and complete leadership alignment on what marketing should become. What's missing is the strategic vision and partnership model that transforms good contributors into a high-performing function.The opportunity: Establish marketing as the strategic partner regional operations rely on and the C-suite trusts. Consolidate fragmented spend, create thought leadership programs, refine brand standards, and prove marketing is an investment that pays dividends. You're architecting how marketing works in a sophisticated, decentralized organization with creative freedom, executive support, and a team ready for leadership.CORE RESPONSIBILITIES1. Regional Partnership & Shared Services ModelBuild marketing as the strategic support system regional operations rely on through consistent value delivery, understanding business priorities, and creating shared services that balance centralized efficiency with regional autonomy.2. Brand Stewardship & StandardsRefine brand standards, messaging frameworks, and visual guidelines that make good execution easier than bad execution while ensuring consistency across regions and respecting local market relevance.3. External Agency & PR ManagementConsolidate fragmented external marketing spend, evaluate and optimize agency relationships, establish strategic PR approach coordinating regional and corporate needs, and build partnerships that deliver measurable results.4. Executive Thought Leadership & Brand SupportCreate turnkey content engine that elevates C-suite and regional leaders as industry voices through thought leadership strategy, content creation and distribution, and personal brand support.5. Marketing Operations & Team DevelopmentBuild high-performing marketing organization by assessing current structure, redesigning around value delivery, hiring for gaps, establishing performance metrics, and creating customer service culture.6. Budget Management & ROI DemonstrationManage marketing budget with financial discipline, track investment against business outcomes, identify cost optimization opportunities, and shift perception from expense center to value driver through clear measurement.REQUIRED QUALIFICATIONSExperience Profile:12-15 years B2B marketing leadership experience, with at least 5 years in complex organizational environments (multi-division corporations, franchised/licensed business models, professional services firms, or highly decentralized structures)Demonstrated success operating in matrixed organizations where influence matters more than authorityTrack record establishing shared services models that balance centralized efficiency with local autonomyExperience managing agency relationships with proven ability to consolidate fragmented spend and improve ROIHistory of building high-performing teams, including reshaping inherited organizationsCritical Capabilities:Partnership Over Command You instinctively ask "What do you need?" before declaring "Here's what we're doing"Comfort with ambiguity and messiness of consensus-building across strong personalitiesEgo strength to absorb regional frustration without getting defensivePolitical savvy to navigate organizational dynamics without playing politicsPatience to build trust through consistent follow-through vs. demanding immediate complianceBusiness Acumen Deep understanding of B2B buying cycles, relationship-based sales, and long-term client developmentAbility to speak the language of business (revenue, margins, efficiency, ROI) not just marketing metricsFinancial literacy to build business cases, manage budgets, and demonstrate value in CFO-friendly termsIntellectual curiosity to learn industry dynamics quickly without claiming false expertiseStrategic + Tactical Balance Senior enough to think strategically about brand positioning, market opportunities, organizational designPractical enough to roll up sleeves on tactical execution when needed (draft the content, fix the template, join the team meeting)Comfort moving between 30,000-foot strategy sessions and ground-level problem-solvingRecognition that earning trust through tactical value often unlocks strategic influence laterCommunication Excellence Exceptional written communication (you'll be ghostwriting executive content and crafting brand messaging)Strong presentation skills for board meetings, regional forums, and team ralliesActive listening that makes people feel heard even when you can't give them what they wantAbility to translate between audiences: explain marketing strategy in business terms, convey regional needs in corporate languageTechnical Skills:Modern marketing technology stack (CRM integration, marketing automation, analytics platforms, content management systems)Digital marketing fundamentals (social media strategy, paid promotion, SEO/SEM, website optimization)Brand architecture and positioning developmentPR and communications strategy (media relations, reputation management, crisis response, thought leadership)Marketing metrics and analytics (comfort with data, ability to build dashboards, willingness to be measured)Cultural Fit Indicators:Genuine respect for people doing hard physical work in challenging conditionsAppreciation for regional pride and autonomy as organizational strength, not obstacleComfort in environments where decision-making is consultative rather than directiveAuthenticity and Humility Passion for building something meaningful from a strong foundationMcCarthy is proud to be an equal opportunity employer, including disability and protected veteran status.