Digital Marketing Specialist (Part-Time, Remote)

Job Title: Digital Marketing Specialist (Part-Time, Remote)Company: Black & ScholaredLocation: Remote (Preferably local in the DMV area (DC, Maryland and Northern VA) for in-person meetings and vending events)About Us: Black & Scholared is a purpose-driven company that celebrates and uplifts the Black academic community through culturally relevant collegiate and lifestyle apparel. We are growing rapidly and are looking for a passionate Digital Marketing Specialist to help elevate our brand presence across social media and email marketing channels.Position Overview: We are seeking a talented and creative Digital Marketing Specialist to join our team on a part-time basis (15-20 hours per week). This role is perfect for someone who is enthusiastic about social media strategy, email marketing, and community engagement, and who thrives in a flexible, remote environment. Ideally, candidates will be local in the DMV area for occasional in-person meetings, content shoots and support during vending events.Responsibilities:Develop and implement social media strategies to grow brand awareness, engagement, and sales across platforms like Instagram, Facebook, and LinkedIn.Create, curate, and manage content (including text, images, and video) that aligns with Black & Scholared’s brand voice and mission.Manage and monitor social media accounts, respond to inquiries, and engage with our community.Plan, design, and execute email marketing campaigns to drive customer retention and engagement, including newsletters, promotions, and product updates.Track and report on the performance of social media and email marketing efforts, using insights to optimize future campaigns.Collaborate with internal teams to support promotions, product launches, and event marketing efforts.Stay up to date on social media and email marketing trends, tools, and best practices to enhance our digital presence.Qualifications:Proven experience as a Digital Marketing Specialist or similar role.Strong understanding of social media platforms (Instagram, Facebook, LinkedIn) and best practices.Experience with email marketing tools (Klaviyo) and list management.Excellent written and verbal communication skills, with a creative eye for content.Ability to work independently, manage time effectively, and meet deadlines.Familiarity with tools like Canva, Adobe Creative Suite, or other design software is a plus.A passion for HBCU culture and the Black academic community is highly desirable.Perks:Flexible remote work environment.Opportunity to contribute to a purpose-driven brand with a focus on empowering the Black academic community.Potential for growth within the company as we expand.Compensation: Competitive hourly rate based on experience.How to Apply:Please submit your resume, a brief cover letter, and examples of past social media or email marketing campaigns to hello@blackandscholared.com with the subject line "Digital Marketing Specialist Application - Your Name."