Growth Marketing Manager

Overview Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is encouraged. We're seeking a proactive self-starter who naturally brings innovative solutions to the table. You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, with a heavy emphasis on experimentation, optimization, and scaling to achieve sustainable business expansion; essentially, the primary goal is to find repeatable methods to attract and retain customers for a SaaS product using a data-centric approach. If you thrive on hitting the ground running, this role is tailor-made for you. Responsibilities Strategic Planning: Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success. Campaign Execution: Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages. Lead Generation: Designing and implementing lead generation initiatives to attract qualified potential customers. Customer Acquisition: Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups. Customer Retention: Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers. Data Analysis & Reporting: Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies. A/B Testing & Experimentation: Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI. Collaboration with Cross-Functional Teams: Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey. Qualifications 3+ years of hands-on experience as a SaaS growth marketing professional Deep understanding of SaaS business models and customer lifecycle Experience with the AARRR Funnel / Pirate Metrics Proficiency in digital marketing channels and tactics Data analysis and interpretation skills Strong analytical and problem-solving abilities Experience with marketing automation tools Excellent communication and collaboration skills Ability to think creatively and experiment with new marketing strategies Benefits Base Salary + Cache Rewards Work from anywhere in the world Loose vacation policy Flexible work hours Please note this role is for our portfolio company emailable.com #J-18808-Ljbffr