Product Marketing Manager of Data Products

Bridge is currently seeking a Product Marketing Manager of Data Products who will have a customer-first approach with a focus on improving the overall partner and internal stakeholder experience through customer insights, trends, and tool and automation development. This role will be integral to increasing sales and marketing campaign effectiveness by using research and analytics to deliver actionable data.Responsible for product adoption, merchandising, and sales enablement efforts to ensure the successful selling and competitive positioning of BRIDGE’s data products portfolio. This includes but is not limited to 3rd party data merchandising platforms, predictive modeling, data visualization, ETL pipelines, and proprietary data. This position partners with cross-functional marketing, sales and product teams to drive revenue.Major responsibilities include: Be an expert on BRIDGE’s data value proposition, differentiators, and competitive landscapeStrategize, align, and execute, on how to make our data ever more accessible, reliable, and integrated into decision-making processesWork within and expand pipeline of direct and indirect customers to sell BRIDGE’s data productsAnalyze partner platform and provide updates and insights to leadership team Develop and execute go-to-market strategies for distributing our data products across various data marketplacesLead the building and upgrading of our critical sales transactional data sets and analytics productsCollaborate with cross-functional teams to optimize product listings, descriptions, and promotional strategies to maximize visibility and sales in data marketplacesStay on top of market trends and build them into the company’s data strategyCraft compelling sales and marketing material such as one-sheets, FAQs to better position BRIDGE in data marketplacesResearch competition, emerging data trends and technologies, evaluate new marketplace opportunities, and recommend the appropriate solution for BRIDGEChampion a culture of continuous learning and innovation within data & analytics product teamsCollaborate with senior leadership to integrate data-driven insights into workflows and decisionsDesired Skills, Education, and Experience:Deep understanding of data and its digital use caseUnderstanding of data marketing ecosystem, specifically DMP, DSP and programmatic buying processesAble to translate strategic objectives into business plansExceptional customer service and interpersonal skills. Develops confidence and trust with clients/partnersStrong communication skills including collaborating, presenting, negotiating, persuading, public speaking and listeningHigh level of solutions and technical knowledgeDetail orientedHigh energy style, flexible, adaptive, with the ability to work well in a very fast paced environment4+ years experience in product marketing, customer success and/or solution sales with strong consultative skills and an ability to craft business solutions to complex business problemsSenior level customer relationships