Value Strategy & Enablement Leader

OverviewAs the nation's leading provider of high-quality home care services, we empower our clients to live independently, safely, and with dignity in their own homes. The home is more than a place – it's the center of health, care coordination, and Meaningful Moments that transform lives.The Value Strategy & Enablement Leader is accountable for designing and enabling organic growth initiatives that increase market penetration, expand service offerings, and improve the effectiveness and productivity of field-based growth teams and closely aligned client lifecycle and service roles.This role translates growth strategy into execution by leading research, building decision-ready business cases, and developing growth enablement platforms—including messaging, tools, and digital experiences—that connect talent with practical resources, insights, and training. As a key contributor to the Growth & Performance team, the Value Strategy & Enablement Leader operates cross-functionally with local market leadership, enterprise teams, and external partners.BenefitsComprehensive medical, dental, and vision coverage401(k) retirement planPaid time off and holidaysEmployee assistance programs and wellness initiativesFlexible options to support a balanced lifeCompensation range of $125,000 - $155,000 based on experienceResponsibilitiesWhat You'll Do:Business Line Expansion Research & Business Case DevelopmentLead the identification, evaluation, and prioritization of expansion opportunities across new programs, business lines, and servicesDevelop data-driven, decision-ready business cases aligned to enterprise growth priorities and informed by market, financial, and operational insightsSynthesize market opportunity, operational readiness, financial return, and execution risk to inform leadership decision-making and investment prioritizationGrowth Enablement Leadership in Priority SegmentsServe as the growth enablement lead for assigned segments, business lines, and strategic programs (e.g., Veterans, Private Pay)Partner closely with Business Line Practice Leaders and Regional Growth Leaders to drive aligned execution across prioritized segmentsLead efforts to ensure national growth strategies are effectively operationalized at the market level, incorporating local dynamics and feedbackInfluence segment-level strategy and execution priorities through insights, performance data, and cross-functional collaborationSelling Tools & Growth Enablement PlatformsLead the strategy, development, and continuous evolution of selling assets used by growth teams, including:Value propositions and messaging frameworksAudience segmentation, profiles, and use casesProof points grounded in data and measurable outcomesEnsure teams have access to actionable analytics and enablement resources to deliver compelling, tailored narratives across levels (National, Market, Program, Partner)Design and implement scalable enablement tools and content management approaches that drive adoption, consistency, and efficiencyEstablish and support governance frameworks to ensure alignment with regulatory requirements, brand standards, and payor/referral expectationsDrive the evolution of enablement capabilities toward:Market- and location-specific messagingAlignment with differentiated service offeringsMaterials that support training, live selling, and late-stage conversionProvide leaders with tools and frameworks to support sales planning, territory design, goal setting, and performance management, aligned to enterprise prioritiesLead and facilitate cross-market initiatives, workshops, and forums that promote collaboration, capability building, and best practice sharingLocalized Web Experience & Digital ExecutionOversee the administration and optimization of local and state-level web presence to ensure accuracy, compliance, and conversion effectivenessPartner cross-functionally to ensure alignment across websites, digital marketing, call tracking, and CRM systems to support data integrity, attribution, and performance insightsIdentify opportunities to enhance digital engagement and conversion performance through continuous improvement and data-driven insightsQualificationsWhat You'll Bring:Results Orientation: Delivers measurable growth outcomes within area of responsibility; consistently drives performance against defined targets.Strategic Execution: Shapes and operationalizes enterprise growth strategies, driving aligned execution against both near-term priorities and long-term objectives.Influence & Communication: Effectively partners across functions and levels; communicates clearly with stakeholders to drive alignment and progress.Strategic Decision Influence: Builds and contributes to business cases; shapes data-driven decision-making within a matrixed environment.Adaptability: Responds effectively to changing priorities and market conditions; adjusts plans to maintain momentum and results.Execution Excellence: Leads and manages complex initiatives; ensures timely, high-quality delivery of key projects and priorities.Customer & Partner Focus: Understands key external stakeholders and incorporates insights into execution and process improvements.Analytical & Financial Acumen: Uses data and financial insights to inform decisions, monitor performance, and identify opportunities for improvement.Education & ExperienceBachelor's degree in Business, Marketing, or a related field; MBA preferred5+ years of experience driving growth across sales enablement, strategy, partnerships, marketing, product, or business leadership rolesProven experience working across enterprise and field-based operating modelsExperience in homecare is valuable but not requiredJ-18808-Ljbffr