Channel Marketing Manager

Job DescriptionTHE JOB AT A GLANCEThe Channel Marketing Manager is responsible for developing and executing an integrated channel and partner marketing strategy that supports all commercial growth priorities within RMA’s Commercial & Partnerships division.As a direct report to the CEO: C&P, the role serves as the central marketing engine for:Direct SalesBroker & Intermediary NetworksAlternative DistributionRelationship & Stakeholder ManagementMunicipal & Public Sector EngagementAffinity & Partnership ChannelsThe incumbent strengthens employer, partner, and stakeholder engagement, enhances brand visibility, ensures market conduct compliance, and creates data-led marketing programmes that drive acquisition, retention, and channel productivity—while reinforcing RMA’s identity as a trusted social insurer under the COIDA mandate.What You Will DoChannel Marketing StrategyDevelop and implement an integrated channel marketing strategy across all RMA distribution channelsAlign marketing plans with RMA’s growth roadmap (e.g., expansion into Class XIII sectors, Life product penetration, employer retention)Ensure every channel has clear positioning, value propositions, and campaign plans tailored to audience needs (large employers, SMEs, brokers, unions, public entities, affinity partners).Campaign Development & ExecutionBuild channel specific campaigns that support lead generation, education, employer onboarding, claim process awareness, and compliance engagementPartner with Sales & Distribution, Relationship Management, and Stakeholder Management to deliver targeted marketing materials and employer facing communication toolsOversee digital marketing touchpoints, including CRM communications, employer portal updates, email journeys, and segment targeted content.Broker & Partner MarketingDesign and manage a Partner Marketing Framework to support brokers, intermediaries, public‑sector partners, affinity groups, and occupational health networksProduce accredited broker toolkits, compliance‑aligned product briefs, and sales enablement materialsSupport partner onboarding with welcome packs, training assets, and marketing enablement workflows.Brand, Messaging & Market ConductEnsure all channel communication reinforces RMA’s brand promise: “People before profit” and aligns to the values of compassion, accountability, and integrityGuarantee compliance with TCF, POPIA, FSCA conduct requirements, public sector communication standards, and COIDA-aligned messagingMaintain a consistent tone, narrative, and visual identity across all channels.Sales EnablementDevelop fit‑for‑purpose sales enablement materials: presentations, brochures, employer toolkits, product sheets, FAQs, and objections‑handling guidesWork closely with Sales Support and CRM teams to ensure accurate and updated employer/partner informationSupport tender participation through content structuring, capability showcases, and solution positioning.Insights, Analytics & Performance ManagementUse CRM and analytics platforms to track channel engagement, campaign performance, retention drivers, and employer behaviourCreate dashboards and reporting packs for EXCO, Sales & Distribution leadership, and Relationship Management teamsMeasure ROI for channel initiatives and adjust plans based on performance insights.What You Will Get In ReturnWe offer great opportunities for personal and professional development in a stable company that is 132 years strong. The role comes with a competitive salary package and various benefits. Furthermore, you will be part of a dedicated group of colleagues who value teamwork and collaboration.Turnaround timeThe shortlisting process will only start once the advert due date has been reached. The time taken to complete this process will depend on how far you progress within the recruitment process and the availability of our managers. Kindly note that should you not receive a response within 21 days, please consider your application unsuccessful.Closing date: 3rd June 2026Our Commitment to transformation:In accordance with the employment equity plan of Rand Mutual Assurance and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.Job RequirementsWhat You'll Bring To The TableBachelor’s degree in Marketing, Communications, Brand Management, Business, or similar fieldHonours degree or postgraduate qualification (e.g., Marketing, Digital Strategy, MBA) preferredRelevant certifications (Digital Marketing, CRM, Content Strategy)8–10+ years channel, B2B, or partner marketing experience in insurance, financial services, social protection, or regulated industriesExperience supporting multi-channel distribution (brokers, direct sales, public sector, alternative channels)Demonstrated success driving campaigns that support sales, stakeholder engagement, and customer educationExperience working with compliance‑heavy, sensitive, or public‑interest communicationsStrong background in digital marketing, CRM campaigning, segmentation, and data insightsInsurance and/or social protection marketing understanding (COIDA context advantageous)Deep knowledge of channel segmentation, employer lifecycle communication, and B2B content strategyExperience in broker and partner ecosystems, including co-marketing and joint value positioningStrong command of CRM systems, marketing automation, analytics, and campaign reportingKnowledge of regulatory and compliance standards (FSCA conduct, TCF, POPIA)Exceptional content development ability (narratives, presentations, strategic messaging)Skilled in digital and omni-channel campaign deliveryStrong brand management, storytelling, and design briefing capabilityAbility to influence senior sales leaders, partners, employer representatives, and internal executivesStrong facilitation and communication skills for cross-functional alignmentTeam leadership and development capabilityProject management, budgeting, and multi‑channel planningData interpretation, insight translation, and performance optimization.