Digital Marketing Specialist

CENTRAL WILLAMETTE CREDIT UNION CORPORATE CULTURE STATEMENT Respect. Integrity. Ethics. Compassion. Humor. At our Credit Union these five core values aren?t just words on a wall, they are our daily way of life. Our purpose is to build local loyalty, connect to community and make life easier for those we serve. To accomplish this, we hire team members who demonstrate a strong desire to serve others, who embrace change, who are eager to learn and who enjoy a good laugh. At Central Willamette Credit Union we are laser-focused on building a stronger financial future for each of our members and we?re particularly passionate about making the communities of the Willamette Valley even better places to live, work and play. We do this by training our sales and service team members to become Financial Advocates who work tirelessly to improve our members? financial lives. And we don?t stop there. We are fanatical supporters of the non-profit organizations that create the fabric of the communities we call home. You?ll regularly see us sponsoring and volunteering for events with the Boys and Girls Clubs, SafeHaven Humane Society, The United Way, The Center Against Rape and Domestic Violence (CARDV), and the Albany Public Schools Foundation just to name a few. Our team members are encouraged to give of their time and talents as servant leaders, furthering our quest to make the world a more just and caring place. Key Responsibilities Execute CWCU?s strategic marketing plan, including yet not limited to direct digital marketing initiative, digital brand strategies, paid digital and social advertising that promotes increased awareness alongside membership, loan, and non- interest income growth. This position is responsible for working across the organization to develop, communicate and deliver an omni-channel experience geared toward member acquisition and development driven by data analytics and shaped by market needs.2 | P a g e ESSENTIAL FUNCTIONS AND RESPONSIBILITIES ? Manages and maintains the marketing automation platform ? Administering email marketing campaigns; testing and analyzing workflow, Identifies and implements A/B testing opportunities for continuous development and improvement towards member engagement using single send email and marketing automation software. ? Supporting the creation of email marketing campaigns, including the creation of high quality promotional email designs based on knowledge of responsive design, layout principles, efficient coding and aesthetic design concepts ? Develop, execute and analyze digital marketing campaigns, including email, social media, landing pages, etc. ? Executes all ads on digital platforms including, but not limited to, Google Ads, Facebook Ads, and any other digital channel. ? Provide data-driven insights and contributions to the development of campaign strategy, creative assets, budget management, and overall project management ? Research, assess, test, and implement innovative digital solutions while promoting business best practices ? Supporting company website including new landing pages and updating existing web material ? Acting as primary marketing liaison to the Remote Delivery Department for marketing-related online efforts. ? Driving web, mobile, Online Banking (OLB), and other online platform Marketing efforts and CW?s brand image within those medium ? Monitoring search engine rankings and provide reports to department and other internal stakeholders. Also monitoring keywords, terms and competitor activity, on social media sites, industry message boards, and leading search engine sites. Recommending goals for each channel. ? Participate in analysis of market and member trends to evolve marketing and communication efforts to meet marketplace needs. ? Regularly review marketing performance data to provide insights and make recommendations to maximize quality leads and traffic coming from digital channels ? Act as the liaison between the production and marketing teams Job Type: Full-time Pay: $26.85 - $31.59 per hour Work Location: In person