Craft Brewery SOCIAL MEDIA & DIGITAL GROWTH MANAGER

Job Description Belching Beaver Brewery and RTD CoPack are seeking a data-driven creative leader to oversee social media strategy across multiple beverage brands, four retail locations, and retail-distributed craft beer and RTD products.Key Responsibilities:Own and execute social media strategy across multiple brands and locationsDrive measurable growth tied directly to sales and retail performanceBuild, structure, and scale a formal internship program (including recruiting, training, and mentoring), potentially in partnership with local collegesLead weekly strategy, creative direction, and analytics meetingsCollaborate with Sales on retail displays, POS materials, and merch designOversee clothing and lifestyle product creative directionWork directly with contracted artists on packaging, POS, and brand asset developmentEnsure brand consistency across digital platforms and physical retail channelsData-Driven Expertise Required:Interpret engagement and conversion analyticsExecute structured A/B testing strategiesTrack ROI on paid and organic campaignsUnderstand funnel strategy (awareness to conversion)Tie campaigns directly to retail sell-through and profitabilityIdeal CandidateConfident, outgoing leaderCreative yet analytically sharpSelf-motivated and organizedComfortable managing multiple brands simultaneouslyExcited to help scale a growing beverage and lifestyle platformThis is a high-impact leadership opportunity with strong growth potential into a Director-level role. You will directly influence retail shelf presence, packaging design, merchandising, lifestyle branding, and product launches across an expanding beverage portfolio.