Brand Engagement Associate - Haircare

Title: Brand Engagement Associate - HaircareIndustry: BeautyLocation: New York, NYDuration: 12 monthsResponsibilitiesDrive brand engagement and organic conversation across social platforms through community outreach, influencer engagement, and trend-driven activationsMonitor TikTok, Instagram, YouTube, and emerging platforms to identify cultural trends, viral moments, and creator opportunitiesTranslate social trends and conversations into real-time, brand-right engagement opportunities and content ideasProvide weekly social listening insights and competitive trend reporting to the marketing teamIdentify and engage with influencers and creators for reactive outreach opportunities tied to viral moments, milestones, and cultural conversationsRequirementsBachelor’s degree preferred2+ years of experience in social media, influencer marketing, brand engagement, community management, or related marketing rolesDeep understanding of TikTok, Instagram, YouTube, creator culture, and social media trendsStrong written communication skills with the ability to adapt messaging to a distinct brand voiceExperience supporting influencer gifting, product seeding, or community engagement initiativesSkillsbrand engagementinfluencer marketingcommunity managementsocial media trendscontent creationcollaborationproject managementcommunication skillstrend analysisuser-generated contentHourly rate is commensurate with experience and is an estimated range provided by WorkGenius.ref_id: 5881b0c3-fbfc-40f5-8c68-d8b82abc27bb