Demand Generation Manager

About the RolePump.co is building smarter, more accessible ways for companies to optimize their cloud costs. As we grow, we’re looking for a Demand Generation Manager to own the execution of scalable, full-funnel marketing campaigns across paid and organic channels.This role is ideal for someone who loves performance marketing, understands both the art and science of acquisition, and wants to roll up their sleeves in a fast-moving startup environment.Responsibilities:Plan, launch, and manage high-performing paid media campaigns across Google, Meta, LinkedIn, and other platformsOwn and optimize our SEO strategy — including technical improvements, content targeting, and backlink growthDrive qualified traffic to key landing pages, with a focus on conversions and pipeline impactBuild and manage testing frameworks (A/B tests, copy/creative experiments, bidding strategies)Collaborate with sales, content, and design teams to build compelling landing pages, ad creatives, and funnel assetsMonitor campaign performance daily and report on key metrics like CAC, CPL, ROAS, and pipeline contributionManage a monthly paid budget (starting at $100K/month) with a focus on ROI and scalable growthMaintain a consistent rhythm of reporting, learning, and iterating on what worksResearch competitors and stay up to date on industry benchmarks and trendsAbility to work 5 days a week in officeQualifications:Have 3–5 years of experience in demand generation, growth marketing, or performance marketingHave managed an annual budget of at least $1M or a monthly budget of $50KKnow how to run and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, etc.Are familiar with SEO best practices and tools (Ahrefs, SEMrush, Screaming Frog, etc.)Are comfortable owning both strategy and hands-on executionLove working with numbers and know your way around Google Analytics, GA4, and attribution toolsAre highly organized and love optimizing for efficiency and outcomesThrive in a fast-paced, highly collaborative environmentBenefits (for U.S.-based full-time employees)Competitive salary and equity as an early member of our marketing team.Full benefits package, including premium healthcare coverage for you32 vacation daysContinuous learning and professional development reimbursements.Quarterly company-paid team retreatsCompensation: $80,000 USD - $130,000 USD