Partner & General Manager

We’re looking for a General Manager who wants more than a job.This is a chance to take ownership of a small-town dealership with real upside—and turn it into something special.Don Johnson Auto Group is a fifth-generation, family-owned organization (est. 1915) with a track record of growth, strong culture, and industry recognition. We operate multiple franchise locations across Northwest Wisconsin and have been named one of the Best Dealerships to Work For and Wisconsin Family Business of the Year.Our Ladysmith store is at an inflection point.We’re looking for the right leader to stabilize, rebuild, and grow—with the full support of an engaged ownership team.Why This Role Matters 💡This isn’t a maintenance role. It’s a build-and-lead opportunity.You will:Own the business day-to-dayRebuild culture and accountabilityDrive sales and fixed ops performanceDevelop people and future leadersCreate a dealership that the community is proud ofFor the right leader, this role includes a clear path to equity and long-term partnership.We are open to structuring a meaningful ownership opportunity for someone who proves they can build a high-performing, sustainable operation.What You’ll Be Responsible For 📊Full P&L ownership across variable and fixed operationsEstablishing clear expectations, scorecards, and accountability (EOS-driven)Recruiting, developing, and retaining top talentCreating a high-performance, values-driven cultureDriving consistent growth in sales, service, and profitabilityBuilding strong community presence and relationshipsDelivering a best-in-class guest experienceWhat Success Looks Like ✅A healthy, engaged team aligned with clear expectationsConsistent execution of process and accountabilityMeasurable improvement in sales, gross, and fixed absorptionStrong reputation in the Ladysmith communityA dealership that reflects The Don Johnson WayWho You Are 👤You’re not just a manager—you’re a builder, operator, and future partner.You likely:Have proven success leading a dealership or department at a high levelKnow how to drive both variable and fixed operationsAre process-driven but people-firstHold high standards and aren’t afraid to own resultsThrive in environments where you can make a real impactAre motivated by the opportunity to earn equity, not just compensationAutomotive experience is strongly preferred. Leadership experience with full operational accountability is required.Why Don Johnson Auto GroupFamily-owned. Values-driven. Built to last.Clear culture: The Don Johnson Way FundamentalsTransparent leadership and open-book mindsetStrong support structure across multiple rooftopsCommitment to growth, development, and long-term opportunityWe don’t just run dealerships.We build people, teams, and future partners.LocationLadysmith, WisconsinA great place to live, lead, and make a meaningful impact in a close-knit community.Compensation & Long-Term Opportunity 💰Compensation is structured to reward performance and impact.Top performers will have the opportunity to participate in a structured equity program tied to dealership performance and long-term value creation.Interested? 💬If you’re ready to **build something, lead people, and create long-term value—with a path to ownership—**we’d welcome the conversation.