Live Commerce Producer (Hiring Immediately)

Description: Location: Salt Lake City, UtahAbout CarilohaCariloha is an omni-channel brand specializing in luxuriously soft, sustainable bedding, bath, and apparel made from eco-friendly bamboo viscose. Rooted in comfort and conscious living, Cariloha blends Caribbean style with the spirit of Aloha to deliver elevated, everyday essentials.With over 70 stores across 16 countries, Cariloha continues to expand its global footprint while maintaining a commitment to quality, innovation, and sustainability. As a Certified B Corporation, we meet the highest standards of verified performance, accountability, and transparency across environmental and social impact.We're looking for team members who are excited to help build a modern, high-growth brand at the intersection of content, commerce, and culture.Role OverviewThis is not a traditional producer role.We're looking for a high-energy, on-camera operator who can both host and scale a best-in-class live commerce program. This role sits at the center of content, conversion, and creator commerce.You will:Go live frequently (often daily) and drive real-time revenueBuild and manage a network of live-selling creators and agenciesDevelop repeatable live formats that consistently convertTurn live content into a scalable growth engine across TikTok Shop and emerging platformsThis role is part of the broader Social Commerce team and will also contribute to content creation, campaigns, and brand activations. You should be equally comfortable on camera, behind the scenes, and in the field at events or shoots.What You'll Own1. Live Commerce Revenue EngineOwn and scale TikTok Shop Live as a meaningful and growing revenue channelHost live sessions regularly (daily/weekly cadence) with a focus on conversion and salesDevelop high-performing live formats (product storytelling, bundles, routines, drops, urgency tactics)Drive revenue through compelling storytelling, offers, and real-time audience engagement2. On-Camera Hosting & SellingServe as a primary or backup live hostConfidently engage audiences with strong presence, clarity, and energyCapture attention in the first few seconds and maintain retention over longer sessionsClearly communicate product value and create urgency that drives purchasing behaviorAct as a face of Cariloha's live commerce presence3. Creator Live Network & Agency PartnershipsBuild and scale a network of creators and agencies who can go live on behalf of the brandRecruit, onboard, and train live-selling creatorsProvide scripts, product education, and performance feedbackExpand beyond owned channels into a distributed live commerce ecosystem4. Live Content & Video ProductionCreate and direct high-performing short-form videos that support live selling and product discoveryRepurpose live content into TikTok posts, ads, and product videosCollaborate with creators to generate high-quality, conversion-driven UGCEnsure strong execution across lighting, audio, framing, and storytelling5. Show Production & ExecutionOwn end-to-end live production:Run-of-showProduct sequencingPromotions and timingEnsure every live is structured, engaging, and optimized for conversionManage technical setup and troubleshoot issues to ensure seamless execution6. Performance & OptimizationTrack and optimize key metrics:GMVConversion rateAverage order valueViewer retentionIdentify winning formats and scale themContinuously test hooks, timing, offers, and talentBuild a repeatable playbook for high-performing live sessions7. Social Commerce Content & Event SupportAct as a core contributor to the Social Commerce team beyond live sessionsCreate and appear in short-form content (TikTok, Reels, Shorts) to support campaigns and product launchesCollaborate with creators and internal teams to produce engaging, conversion-focused contentSupport campaign shoots, creator days, and brand activations as:On-camera talentLive hostOr producer behind the scenesAssist with IRL events, pop-ups, and partnership moments, ensuring content is captured and optimized for social and paid use8. Cross-Functional CollaborationPartner closely with:Creator & Brand PartnershipsPaid MediaCreativeE-commerceIntegrate live commerce into product launches, campaigns, and seasonal momentsEnsure alignment between live content, paid media, and broader marketing initiativesSuccess in This Role Looks LikeLive commerce becomes a consistent, scalable revenue channelStrong pipeline of high-converting live sessions and creatorsRepeatable formats that drive predictable GMV growthA growing creator-led live network beyond owned channelsHigh-performing content that extends into paid and organic channels Requirements: Who You Are2-4+ years of experience in live commerce, TikTok Shop, social commerce, or content productionProven ability to drive revenue through live or video-based sellingComfortable, engaging, and confident on camera for extended periodsDeep understanding of:TikTok and short-form video platformsLive selling psychologyConsumer behavior in social commerceExperience recruiting or managing creators or live hostsStrong instincts for what converts vs. what simply looks goodHands-on experience with:Filming (mobile or camera)Lighting and audio setupEditing tools (CapCut, Adobe Creative Suite, etc.)Comfortable flexing between live selling, content creation, and event-based productionHighly organized, scrappy, and execution-focusedAvailable to travel 30-40% of the timeBonus PointsExperience scaling TikTok Shop with direct GMV ownershipBackground in live selling, QVC-style retail, or direct response marketingExisting network of live-selling creators or agenciesExperience running high-frequency live schedules (daily or near-daily)Compensation & BenefitsMedical, dental, vision, and life insurance401(k) with company matchPaid time off (PTO)Flexible work schedule and telecommuting opportunitiesGym membership optionsEmployee recognition programs, including monetary rewards and annual Live Your Dream awardsGenerous employee product discounts and annual product giveawaysCompany events, catered meals, and a fully stocked kitchenAnnual one-on-one financial consultingPIe9fb7-2632