Sales Development Representative

Company: WatchMeGrowReports To: Chief Revenue OfficerEmployment Type: Full-TimeLocation: Hybrid: In-Office 3 days (Covington, LA or Lacey, WA)About the RoleWatchMeGrow is seeking a driven and curious Sales Development Representative (SDR) to fuel our top-of-funnel growth. This is a foundational revenue role — you will be the first voice many prospects have ever heard from WMG, and your work directly shapes the pipeline our Account Executives close.As an SDR, you will prospect into childcare and early childhood education (ECE) centers, youth enrichment operators, and channel partners across the country using tools like ZoomInfo, LinkedIn Sales Navigator, and Salesforce. You will own outbound outreach, re-engage cold and lost opportunities, and collaborate closely with Sales and Marketing to execute targeted campaigns that generate qualified meetings. This role is a launchpad — for the right candidate, it is a clear path into a full-cycle Account Executive role at WatchMeGrow.Key AccountabilitiesPipeline Generation: Build and maintain a consistent flow of qualified meetings for Account Executives via email, phone calls, and LinkedIn messagingOutbound Prospecting: Identify and engage decision-makers across ECE centers, youth enrichment operators, and channel partnersLead Re-Engagement: Systematically re-activate cold leads and lost deals with targeted, timely outreachCampaign Execution: Partner with Sales and Marketing to run sequenced email and outreach campaignsData Integrity: Keep Salesforce records accurate, complete, and up to date on every prospect interactionCore ResponsibilitiesOutbound ProspectingResearch and identify target accounts using ZoomInfo, LinkedIn Sales Navigator, and SalesforceBuild targeted prospect lists segmented by vertical, geography, and buyer persona (center directors, multi-site operators, youth enrichment, channel partners)Execute high-volume, high-quality outreach via phone, email, and LinkedIn with personalized messagingQualify inbound and outbound leads against WMG's Ideal Customer Profile (ICP) before passing to AEsMeet or exceed weekly and monthly KPIs for dials, emails sent, conversations, and qualified meetings bookedCold Lead & Lost Deal Re-EngagementOwn a structured re-engagement cadence for cold and dormant leads in SalesforceResearch why deals were previously lost and tailor reactivation messaging accordinglyCoordinate with AEs to prioritize re-engagement targets based on deal size, timing, and product fitTrack re-engagement outcomes and flag patterns to inform future outreach strategySales & Marketing Campaign CollaborationPartner with Marketing to execute targeted email campaigns to defined prospect segmentsProvide field-level feedback on messaging, objections, and competitive positioning to improve campaign effectivenessCoordinate with AEs on account-based outreach strategies for named or strategic accountsParticipate in campaign planning meetings and contribute ideas for outreach sequences and A/B testsSalesforce & Tool HygieneLog all prospect activity, call notes, and outreach sequences in Salesforce in real timeMaintain accurate lead and contact records including titles, phone numbers, and email addressesUse ZoomInfo for data enrichment and to keep contact information currentFlag data quality issues or duplicates to the Revenue Operations team for resolutionRequired Qualifications1–3 years of experience in a sales, customer-facing, or business development role (SDR/BDR experience a plus)Familiarity with CRM platforms, preferably SalesforceStrong written and verbal communication skills with an ability to craft compelling, concise outreachHighly organized with the ability to manage a large prospect list and prioritize outreach effectivelyCoachable, competitive, and motivated by hitting and exceeding goalsComfortable with rejection and able to maintain energy and persistence across high-volume outreachPreferred QualificationsExperience using ZoomInfo and/or LinkedIn Sales Navigator for prospectingPrior experience in a SaaS, EdTech, or childcare-adjacent industryExposure to outbound sales sequences and email automation platformsFamiliarity with the childcare or early childhood education marketTrack record of meeting or exceeding pipeline generation goalsTechnical SkillsSalesforce CRM — lead management, activity logging, and basic reportingZoomInfo — prospecting, list building, and contact enrichmentLinkedIn Sales Navigator — account research and outbound outreachEmail and calendar tools (Google Workspace or Microsoft 365)Sales engagement platforms (Outreach, Salesloft, or equivalent) a plusWhat Makes a Great WMG SDRCurious about the childcare industry and genuinely motivated by WMG's missionTakes ownership of their number — doesn't wait to be managedCommunicates clearly and professionally across channelsWorks well cross-functionally with AEs, Marketing, and Revenue OperationsBrings a growth mindset — eager to learn the product, the market, and the craft of salesThrives in a fast-paced, in-office team environment