Field & Events Marketing Manager

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.About the Job OpportunityThe Manager, Demand Generation - Field & Events owns the field event and webinar engine that drives meetings, pipeline, and deal progression across priority go-to-market motions. This role builds and executes an integrated event calendar tied to quarterly priorities and ensures every program has clear targeting, conversion goals, and measurable ROI.You will run events end-to-end—partnering closely with Sales, Product Marketing, Demand Generation, Marketing Operations, and RevOps—to turn event engagement into disciplined follow-up and pipeline creation.What You’ll DoField Event & Webinar Strategy(Marketing – Demand Generation: Campaign Planning & Execution)Own the field event and webinar calendar aligned to GTM priorities, ICPs, and pipeline targetsBuild quarterly event plans by segment and motion with defined conversion outcomesMaintain a detailed production roadmap including milestones, owners, and readiness criteriaEnsure events are prioritized based on revenue impact and sales alignmentEvent Planning & End-to-End Execution(Marketing – Demand Generation: Campaign Planning & Execution)Plan and execute in-person and virtual events from concept through delivery and close-outManage vendors and agencies including AV, venues, platforms, and production partnersOwn budgets, timelines, SOWs, and cost controls to ensure on-time, on-budget executionCreate repeatable briefs, checklists, and QA standards for consistent deliverySales & Product Marketing Partnership(Sales Enablement, Marketing – Product Marketing)Partner with Sales and Product Marketing to define target audience, messaging, offers, and success criteriaCoordinate speakers and content including outreach, preparation, rehearsals, and facilitationEnsure each event has a clear sales motion tied to stage progression and meeting goalsAlign talk tracks and follow-up motions to the buyer journeyAudience Targeting & Sales Playbooks(Marketing – Demand Generation, Sales Enablement)Validate attendee lists against target accounts, buying groups, and sales prioritiesBuild and maintain event and tradeshow playbooks for Sales, including meeting goals and outreach sequencesCoordinate onsite staffing plans, meeting logistics, and coverage models with Sales leadersEnsure SLAs and follow-up expectations are clearly defined and measurableMarketing Ops Integration & Lead Management(Marketing Automation, Sales Revenue Operations)Partner with Demand Gen and Marketing Ops on promotion plans, landing pages, email journeys, and remindersEnsure campaigns are instrumented correctly with UTMs, routing rules, and taxonomyOwn lead capture, routing, and handoffs into CRM with clear SLAsPartner with RevOps and Sales Ops to reduce friction in opportunity creationPost-Event Conversion, Reporting & Optimization(Sales Revenue Operations: Performance Metrics & Reporting)Drive post-event conversion plans including nurture, meeting setting, and content reusePackage event outputs into reusable assets with Content and Product MarketingReport performance across registrations, attendance, meetings, pipeline, and ROIRun retrospectives and apply learnings to improve conversion and efficiencyWhat You’ll BringYour Background3–4+ years of experience in B2B field marketing, events, or integrated marketing programsProven ability to execute webinars and in-person events end-to-endStrong cross-functional execution with Sales, Product Marketing, Demand Gen, and Marketing OpsExperience with event platforms, CRM, and marketing automation toolsComfort operating in a metrics-driven environment tied to pipeline outcomesPreferredExperience in healthcare, healthcare IT, medtech, or enterprise B2B environmentsExperience with executive events, trade shows, and field roadshowsFamiliarity with ABM concepts and account-based event targetingStrong copy and messaging instincts for event value propositionsBenefits & PerksCompetitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)Career and professional development through training, coaching and new experiences.Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.Inclusive and diverse community of passionate professionals learning and growing together.