Digital Media Specialist

Position DescriptionThe Digital Media Specialist supports the district’s strategic communications through digital storytelling, multimedia production, and content creation, with a focus on the district’s social media, website, and DCS Today news platform. This role captures, produces, and shares compelling stories that highlight the experiences, achievements, and culture of Dublin City Schools students and staff.The Digital Media Specialist creates engaging content across multiple formats, including photography, video, audio, reels, short-form social media content, and written news stories. The position requires strong visual storytelling skills and the ability to produce high-quality horizontal and vertical video content optimized for digital platforms.This role supports the ongoing management of the district website and DCS Today by keeping content timely, relevant, engaging, and accessible. The Digital Media Specialist actively seeks out meaningful stories across the district and works in a fast-paced environment with a strong emphasis on creativity, quality, accuracy, and responsiveness.The position also provides training and support for building-level social media managers to help ensure brand alignment and effective digital engagement practices. In addition, the Digital Media Specialist mentors and collaborates with high school student interns involved in communications and digital media projects.QualificationsBachelor’s degree in communications, journalism, digital media, marketing, broadcasting, public relations, or a related fieldMinimum 3-5 years of professional experience in digital media, communications, journalism, social media, or multimedia productionDemonstrated experience creating digital content for social media, websites, and multimedia platformsStrong photography, videography, and audio production skills using DSLR cameras, smartphones, and other digital capture devicesExperience editing horizontal and vertical video content for platforms such as Instagram, Facebook, YouTube, LinkedIn, and NextdoorProficiency with Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Audition, After Effects, etc.), Canva, and related editing toolsExperience managing website content using content management systems such as Finalsite or WordPressExcellent writing, editing, interviewing, and storytelling skills across written, video, and audio formatsAbility to work quickly and independently while maintaining high standards for quality and accuracyUnderstanding of social media trends, analytics, platform algorithms, and audience engagement strategiesAbility to manage multiple projects and deadlines in a fast-paced environmentSuch alternatives to the above qualifications as the Board of Education may find appropriate and acceptableKnowledge, Skills and AbilitiesStrong visual storytelling and content creation abilitiesExcellent written and verbal communication skillsAbility to identify and develop compelling stories that showcase students, staff, and district initiativesProficiency in photography, video production, lighting, audio capture, editing, and multimedia storytellingKnowledge of social media best practices, trends, platform optimization, and audience engagementAbility to create content in multiple formats, including reels, short-form video, long-form video, graphics, news stories, and podcasts/audio clipsStrong understanding of website content strategy and digital publishingAbility to mentor, coach, and collaborate with student interns and emerging communicatorsAbility to provide guidance and support to school-based social media managers to strengthen content quality, brand consistency, and digital engagement practicesStrong leadership and interpersonal skills with the ability to collaborate across multiple schools and departmentsAbility to work collaboratively with staff, students, administrators, and community stakeholdersStrong organizational skills and attention to detailSelf-starter with the ability to work independently and proactively seek out storytelling opportunitiesProfessionalism to collaborate with the Superintendent, board members, staff members, volunteers, and students Flexibility to attend district events during evenings and weekends as neededKnowledge of WCAG 2.1 AA digital accessibility standards and digital best practices is a plusEssential DutiesCapture and produce high-quality photo, video, audio, and written content that highlights district programs, events, students, staff, and school cultureCreate and publish engaging digital content for social media platforms, DCS Today, the district website, newsletters, and other communication channelsProduce and edit horizontal and vertical video content, including reels, interviews, highlight videos, promotional content, and short-form social media videosMaintain and update website and DCS Today content to ensure information is timely, accurate, engaging, and accessibleCollaborate with schools and departments to identify and develop meaningful storytelling opportunities across the districtManage and support the district’s social media presence through content planning, publishing, monitoring, engagement, and analyticsProvide guidance and support to district and building-level social media managers to promote consistent branding, messaging, and digital communication practicesCoach and mentor high school student interns involved in communications and digital media projectsSupport district communication campaigns, events, livestreams, podcasts, and crisis communications efforts through multimedia storytelling and digital promotionStay current on emerging digital media trends, storytelling techniques, social media platforms, and communication toolsPerform other duties and special projects as assigned in support of district communications and engagement goalsTerms of EmploymentPer the Dublin City Schools Technical Compensation and Fringe Benefits Package. 260 days of employment, Monday through Friday 8 am to 5 pm, in-person.