Senior Product Marketing Manager
As Senior Product Marketing Manager, you will own and shape how our product is positioned, communicated, and supported in the market.
About Ready Rebound
Ready Rebound is national leading healthcare navigation and consulting company who provides immediate access to high-quality care for injured First Responders from workplace injuries. We are committed to delivering innovative solutions and exceeding customer expectations. Our priority is not only the quality of treatment offered through our partners but also we put an emphasis on the VIP Service Access experience for all our members, retirees and their families. 24/7 and 365 days a year! We protect those who protect us when our heroes are injured, we will always be there for them.
Description
Senior Product Marketing Manager
Who We Are
Ready Rebound is a healthcare navigation company dedicated to improving the recovery journey for first responders. With operations across 22 states, we partner with more than 400 municipal organizations to support over 50,000 lives. By combining sports medicine expertise with personalized care coordination, Ready Rebound empowers first responders to return to duty healthier, stronger, and faster.
Position Summary
As Senior Product Marketing Manager, you will own and shape how our product is positioned, communicated, and supported in the market.
This role blends strategy and execution. You’ll define messaging, build go-to-market plans, create compelling marketing and sales assets, and enable both our internal teams and our growing network of partners to successfully communicate the value of Ready Rebound’s solutions.
You will work cross-functionally with product, sales, marketing, and leadership, helping ensure our product story is clear, compelling, and consistent across every touchpoint.
Key Responsibilities
Product Marketing Strategy
Define and refine product messaging, positioning, and value propositions.
Translate complex software capabilities into clear, compelling stories that resonate with customers.
Partner with product and leadership to help shape go-to-market strategies for new features and capabilities.
Go-To-Market Execution
Lead product marketing execution for launches, updates, and campaigns.
Identify and leverage the right marketing channels to communicate product value (website, email, video, presentations, etc.).
Build the foundational product marketing assets needed to scale the business.
Channel Partner Enablement
Ready Rebound is expanding its broker and reseller channel, and product marketing will play a key role in enabling that growth.
You will help create:
Channel partner presentations and other partner-facing marketing collateral
Your work will help ensure our partners have the tools and messaging they need to successfully represent Ready Rebound in the market.
Sales Enablement
Develop materials that help sales teams communicate product value.
Create customer presentations, solution overviews, and product narratives.
Support internal teams with marketing and communication materials when bandwidth constraints arise.
Provider Network Marketing
Our provider network is a key differentiator for Ready Rebound.
You will support marketing initiatives that help grow and promote our network, including:
Content that highlights the value of participating in the Ready Rebound provider network
Marketing storytelling around provider training
Provider recruitment and engagement materials
Desired Competencies
Curious & Growth-Oriented: Proactively brings forward ideas to elevate Ready Rebound’s marketing presence.
Comfort with Ambiguity & Self-Starter: Naturally thrives in situations with a “white canvas” and limited structure; capable of figuring out solutions, pioneering ideas, and leading execution with little direction. Embraces ownership and is energized by building from scratch.
Agility & Flexibility: Thrives in a fast-paced, fluid startup environment; able to adapt quickly as priorities shift.
Execution Excellence: Strong project management skills with the ability to manage multiple priorities and deliver under tight timelines.
Collaborative Mindset: Able to work across teams, manage external partners, and build alignment around marketing initiatives.
Analytical Thinking: Comfortable with metrics, dashboards, and ROI analysis to guide decision-making.
B2B & Government Insight: Experience in B2B and/or government-related industries is a strong plus, bringing knowledge of how to navigate complex decision-making environments.
Builder mentality — you enjoy creating structure where it doesn't yet exist
Self-starter who takes initiative and drives projects forward
Strategic thinker who is also comfortable executing
Strong storyteller and communicator
Comfortable working cross-functionally across product, marketing, and sales
Ability to simplify complex technology into compelling narratives
Why This Role Is Unique
This isn’t a role where you simply manage existing marketing programs.
You’ll have the opportunity to:
Shape product marketing at a growing technology company
Build foundational product marketing processes and assets
Help scale a new broker and reseller channel
Support growth of a unique provider network ecosystem
Bring best practices from prior organizations and raise the bar for how we market our products
Requirements
Education & Experience
5–7+ years of product marketing experience
Experience marketing software or SaaS products
Strong understanding of how to position and communicate technology solutions
Bonus Points
Experience in startup or high-growth environments
Experience in GovTech, public sector technology, or regulated industries
Experience supporting channel partner or reseller marketing programs
Compensation
Competitive salary and bonus.
Health (Medical, Dental, Vision) and wellness benefits.
Unlimited Paid Time Off (PTO).
Location & Travel
Hybrid position with flexibility to work remotely and attend in-person events.
Travel required for conferences, trade shows, and field activations (estimated 20%).
Why Join Us?
At Ready Rebound, you’ll get the best of both worlds: the chance to make an immediate impact in a high-growth startup and the opportunity to build something meaningful for the people who keep our communities safe. You’ll be part of a small, passionate team where your work is visible, valued, and shapes the brand’s future.
Ready Rebound is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.