Director to Senior Director of Influencer Marketing

SolComms, an award-winning integrated communications agency for startups and scale-ups at the intersection of corporate and consumer communications, is seeking a Director to Senior Director of Influencer Marketing to lead the strategy, execution, and management of celebrity and influencer campaigns for health/wellness, beauty, and CPG brands.This role combines creative vision, strong relationship-building skills, and a deep understanding of the social and influencer landscape to drive impactful partnerships and measurable results. Here's what you'll do:Strategy & Creative DevelopmentPartner with the founder and VP of the consumer division to oversee and grow the influencer programDevelop and execute influencer and celebrity marketing strategies, proposals, and creative campaign concepts for health/wellness, beauty, and CPG brands.Contribute innovative ideas for influencer activations, brand ambassadorships, product seedings, and paid content collaborations.Identify emerging platforms, content formats, and social media trends to keep campaigns fresh and competitive.Ensure campaigns prioritize diversity, representation, and authentic brand alignment.Participate in the development of new business proposals, join pitches, and source new leads.Influencer Discovery & Relationship ManagementProactively source and vet micro, mid-tier, and macro influencers across multiple platforms and niches using tools such as social listening, hashtag searches, influencer databases, and competitor analysis.Maintain a robust influencer database, tracking audience demographics, content styles, and engagement metrics.Foster and expand relationships with influencers, celebrities, talent managers, agents, stylists, and assistants.Represent the agency at industry events, networking opportunities, and client-facing meetings.Campaign Execution & ManagementOwn end-to-end execution of influencer campaigns, from casting and contract negotiations to content approvals and delivery.Oversee both organic and paid partnership opportunities, including ad-hoc content creation and long-term ambassadorships.Collaborate with internal account teams and clients to ensure campaign objectives are met.Manage product send-outs and creative briefs for influencer collaborations.Analytics, Reporting & AdministrationTrack influencer campaign performance on a weekly, monthly, and quarterly basis, providing actionable insights for optimization.Manage influencer contracts, payment processes, and budget tracking.Maintain organized documentation of influencer collaborations, contracts, and campaign results.Prepare and present reports to clients and senior leadership.Qualifications8+ years of experience in influencer or celebrity marketing, preferably within wellness, beauty, or CPG.Proven track record of developing and executing influencer campaigns from concept to completion.Strong network of influencers, celebrities, and talent management contacts.Exceptional negotiation skills and attention to detail in contract management.Proficiency with influencer marketing tools (bonus for CreatorIQ experience).Excellent written and verbal communication skills.Strong organizational skills with the ability to manage multiple campaigns simultaneously.Here's what you'll get:Salary range: $120 - 140KAnnual bonuses; monthly commissions for new business you signMedical, dental, and vision coverageMonthly transportation stipendQuarterly wellness stipendUnlimited PTOMentorship: we firmly believe in the importance of taking time to connect outside of daily tasks to help build and grow our team - both personally and professionally. That's why we emphasize mentorship - ensuring all employees have a direct line to senior leadership to learn and growStrong Culture: we're a tight-knit, collaborative team that works hard and likes to have a good time. From workout classes to happy hours and more, we'll plan something for everyone on a monthly basisWe're a Latino and queer-owned agency - diversity is a priority in how we build and grow. We strongly encourage folks of all backgrounds to apply.