Sales Director - Education (Central Region)

EdTech & Special Education SolutionsLocation: Remote (U.S.) (Proximity to a major transportation hub —e.g., ORD, DFW, STL,MSP—is preferred but not required)Reports to: Vice President of SalesRole type: Professional / Individual contributorTravel: Up to 50% About FloreoFloreo is pioneering the use of Virtual Reality (VR) to create immersive, therapeutic, andeducational experiences for neurodiverse children and adults. Our evidence-based platform isused across therapy, educational, and family settings, and we are developing a regulatedSoftware as a Medical Device (SaMD) for commercialization in 2026. Beyond 2026, Floreo isdeveloping new products leveraging AI, including an ADHD therapeutic and an autismassessment tool.Our mission is a world that is open and accessible to the neurodiverse.OverviewThe Sales Director – Education is responsible for generating new revenue and expandingexisting customer relationships across K–12 school districts, charter and private schools,vocational and adult residencies and state education agencies. As a member of the commercialteam, this role also serves as a functional lead, responsible for establishing regional strategyand providing technical onboarding to other sales staff regarding the ed tech sales cycle. Thisindividual contributor will lead consultative sales efforts and serve as a trusted partner toeducators and administrators, ensuring they fully realize the value of Floreo's platform insupporting neurodiverse learners. At Floreo, success is driven by a highly collaborative, team-oriented culture. This role requiressomeone who understands the unique procurement, funding, and decision-making dynamics ofthe education sector — including IDEA (Individuals with Disabilities Education Act)/specialeducation funding pathways and the role of IEP teams in technology adoption. The idealcandidate can credibly engage special education directors, district administrators, curriculumleads, and state-level program officers. ResponsibilitiesDrive New Business & Pipeline DevelopmentGenerate leads and prospect within school districts, charter and private schools, andstate education agencies for the Central RegionBuild and manage a robust pipeline targeting special education departments, studentsupport services, and district technology officesNavigate public sector procurement processes, including RFPs, pilot programs, andgrant-funded purchasing.Serve as a functional lead by teaching and onboarding team members on thecomplexities of the education sales cycle, including navigating district-level RFPprocesses, aligning solutions with federal/state funding (e.g., IDEA, Title I), andaddressing student data privacy requirements. Lead Consultative Sales CyclesManage full-cycle sales from initial outreach through close, including multi-stakeholderconsensus-building common in district-level decisionsConduct discovery to understand IEP goals, classroom workflows, and districttechnology adoption criteriaPosition Floreo's platform in terms relevant to special education outcomes, compliancerequirements, and educator workflowsManage & Expand Customer RelationshipsOwn the customer relationship lifecycle and identify expansion opportunities acrossbuildings, grade levels, and district-wide rolloutsEnsure districts and schools are realizing measurable outcomes for neurodiversestudents to support renewal and expansionServe as a voice of the education customer internally, informing product andgo-to-market strategy Collaborate & Contribute to Team SuccessWork closely with Marketing, Product, and clinical teams to align education sales effortswith Floreo's broader commercialization strategyActively contribute to a team-based selling environment — sharing market intelligence,supporting peers, and reinforcing a culture of accountabilityAssist in the documentation and refinement of the 2026 teched commercializationplaybook. Maintain Operational DisciplineTrack all sales activities, pipeline stages, and forecasts accurately in CRMProvide regular reporting to VP of Sales on territory performance, procurement cycles,and market dynamics Qualifications5–10+ years of sales experience in EdTech, special education technology, or relatededucation sector rolesProven success selling into K–12 school districts, state education agencies, orcharter/private school networksStrong understanding of special education funding mechanisms, including IDEA Part Band grant-based purchasingFamiliarity with IEP processes and the multi-stakeholder decision-making environment inpublic educationExperience navigating public sector procurement, including RFPs and pilot-to-purchasepathways, is a strong plusTeam-oriented mindset with strong collaboration and communication skillsSelf-starter with high accountability and comfort operating in an evolving, early-stageenvironmentTech-savvy and comfortable demoing in-person or virtually on VR hardware and quicklylearning new software platforms; ability to confidently demo Floreo’s products toeducators and administrators is essential Who You AreYou are a relationship-driven sales professional who understands the education sector from theinside out — the budget cycles, the committee decisions, the IEP meetings, and the genuinepassion educators bring to supporting neurodiverse students. As a regional lead, you possessthe Technical Knowledge to navigate complex school district RFP processes and specialeducation funding pathways (e.g., IDEA, Title I) and the instructional ability to mentor andonboard other team members on these education procurement cycles. You lead with empathyand earn trust by understanding what administrators and special education directors are actuallytrying to accomplish. You bring the patience and persistence that education sales requires,alongside the adaptability of someone who thrives when the playbook is still being written. Youare motivated by mission — and you see every school partnership as a direct investment in theoutcomes of the students Floreo serves. You will thrive here if you are:A collaborative team player who shares wins and supports peersA self-starter who takes initiative without waiting for directionSolutions-oriented — you surface problems with proposed solutionsRelationship-driven and focused on long-term customer success over quick transactionsComfortable with longer sales cycles and multi-stakeholder decision processesAdaptable and energized by growth-stage ambiguity This role may not be the right fit if you:Prefer to work independently with minimal team collaborationRequire a short, transactional sales cycleAre uncomfortable navigating complex procurement processes or committee-baseddecisionsAre primarily transaction-focused rather than relationship-focusedAre uncomfortable with ambiguity or evolving priorities What We OfferFloreo offers a collaborative, mission-driven culture with the opportunity to shape the company'scommercial growth at a defining moment. We provide competitive compensation,comprehensive benefits, and the tools you need to succeed — including access to our VRplatform. Floreo celebrates diversity and is an equal opportunity employer. We are committed to creatingan inclusive environment where all employees can thrive. We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Floreo and our culture. Even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you! When you apply, please tell us any accommodations you may need during the interview process. To apply, please include "Sales Director Education - [Your Name]" in the subject and email: jobs@floreovr.com.