Marketing Manager

Overview: Responsible for overseeing LifeLinc’s marketing initiatives and brand awareness in the healthcare industry, primarily in the anesthesia space. The Marketing Manager will support content creation to help employees and providers stay informed and connected to the organization. Supports the internal communications initiatives LifeLinc. Supports the organization’s culture through consistent and concise communications strategies that sustain LifeLinc’s mission. This role will be pivotal to our mission of expanding anesthesia services in assigned markets by executing strategic marketing initiatives to boost brand awareness, increase community engagement, strengthen our reputation, and drive referral growth. Responsibilities: Lead the development and execution of LifeLinc’s marketing efforts Develop, monitor and report on established KPIs Brand Awareness Target: Increase social media followers by 20% across all platforms within 6 months. (establish current baselines) Measurement: Track the number of followers, likes, and shares on Facebook, Twitter, LinkedIn, and Instagram. Engagement Rate Target: Achieve an engagement rate of 10% on all posts (against count of followers) Measurement: Monitor likes, comments, shares, and interactions per post. Content Production Target: Publish 3-4 high-quality healthcare/anesthesia related posts per week. Measurement: Maintain a content calendar (at least one month in advance) and track post frequency and quality. Lead Generation Target: Generate at least 2 facility leads per month through internet and social media campaigns. Measurement: Use tracking URLs and conversion pixels to measure the number of leads. Educational Content Target: Produce one educational video or blog post per month on topics related to anesthesia and patient care. Measurement: Track views, shares, and feedback on educational content. Community Engagement Target: Partner with Recruitment for local healthcare events or webinars 4 times a year. Measurement: Track participation and engagement from community events. Website Traffic (provider and facility) Target: Increase ORGANIC website traffic from blogs/social media to the company website to min of 1000 visits per month or 1000 keywords within 6 months. Measurement: Semrush.com or Ahrefs.com Content Authority Target: Increase Domain Authority to 25 within the first 12 months. Measurement: Semrush.com or Ahrefs.com Collaborate with cross-functional teams, including operations and hospital relations. Oversee reputation management efforts through platforms and implement proactive review solicitation strategies. Collaborate with the Vice President, Strategy and Innovation and the COO to improve Net Promoter Scores and inform referring facilities and clinical employees of patient and provider success stories. Perform competitive market analysis to clearly identify and articulate LifeLinc’s competitive advantage. Track community events and partner with markets to demonstrate ROI. Nurture leads via email marketing campaigns using our digital marketing automation platform. Update content on website pages to highlight LifeLinc’s reach and benefits to facilities Create Provider driven web page focused on promoting brand awareness and LifeLinc’s unique provider led position Measure LifeLinc’s website effectiveness through monthly analysis of SSL, Digital Content Cohesion, Domain Connections, Work closely with internal teams in our brand management software to ensure brand consistency in marketing efforts, including marketing or any other written materials, co-branded collateral, and digital templates. Lead the organization-wide marketing and communication strategies. Partner with Director of Recruiting on provider engagement campaigns, email marketing of positions, trade show selection, etc. When requested, edit departmental materials including collateral materials, advertisements and other printed materials utilizing the standards set by LifeLinc. Ensure the LifeLinc name, branding, mission, and vision are properly communicated in all materials, maintaining corporate integrity. Semrush.com or Ahrefs.com Establish LifeLinc Graphics Standards Uphold the standards outlined in the Graphic Standards outline for all materials. Complies with HIPAA privacy and security requirements to always maintain confidentiality. Performs other duties as assigned. Qualifications: Bachelor’s degree in communications, writing, marketing or business required. Master’s degree preferred. Minimum of 4 years of relevant experience or the equivalent combination of education and experience required in advertising, marketing, event planning and public relations. Health care experience preferred. Graphic Design and Media Stack experience is preferred Background in anesthesia service delivery a plus Excellent customer service skills to understand and articulate diverse clients’ needs and objectives; set and manage expectations and deliver as promised on time.