Chief Marketing Officer

OUR COMPANYCome grow with a company where purpose and possibility meet. Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet—one hotel at a time—and we're defined by impact, purpose, and a deep respect for the world around us. (And yes, we even compost our bad ideas.).1 Hotels invites guests to live in rhythm with nature—offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance.Treehouse Hotels brings back the wonder of childhood hideaways—cozy, curious, and just a little mischievous. It's a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story.Baccarat Hotels carries forward a 250-year legacy and the spirit of l'art de vivre—the French art of celebrating life—with beauty, ritual, and moments of delight.Recognized by Newsweek as a 2024 Most Loved Workplace, Starwood fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you're ready to bring your whole self to a team where thoughtful work leaves a lasting mark—you belong here.POSITION OVERVIEWStarwood Hotels is seeking a bold, brand-obsessed, and commercially driven Chief Marketing Officer to lead the next chapter of growth across its distinctive portfolio: 1 Hotels (nature-inspired luxury), Baccarat Hotels (ultra-luxury heritage), and Treehouse Hotels (playful, experience-driven lifestyle).Starwood is a purpose-driven company, with each brand grounded in a clear mission—from sustainability and conscious living at 1 Hotels, to craftsmanship and heritage at Baccarat, to joy, playfulness, and human connection at Treehouse. This role is responsible for ensuring those missions are not only communicated—but experienced, scaled, and monetized authentically.This is not a conventional hospitality marketing role. You will oversee a multi-dimensional ecosystem that includes hotels, a growing portfolio of Food & Beverage venues, daylife and nightlife concepts, a pipeline of new openings, branded residential marketing, and a rapidly evolving wellness and experiential platform.You will also lead the evolution of 1 Hotels Mission Membership, a non-traditional loyalty ecosystem designed to reward conscious behavior and deepen emotional connection—not just transactional frequency.At its core, this role sits at the intersection of brand, purpose, experiential storytelling, and revenue growth.candidate will play an important role in ensuring the smooth operation of the design leadership team while assisting in the preparation and presentation of design initiatives that help shape the future of the Starwood Hotels brand.WHAT YOU'LL OWNBrand Vision, Purpose & Creative LeadershipDefine and evolve the global brand narratives across 1 Hotels, Baccarat Hotels, and Treehouse HotelsEnsure each brand's mission and purpose are embedded across every touchpoint—from campaigns to on-property experiencesTranslate purpose into tangible guest value and differentiation, not just messagingOversee creative direction across campaigns, content, partnerships, and storytellingEnd-to-End Guest Journey & Experience DesignOwn the full guest journey, from inspiration and discovery through booking, on-property experience, and post-stay engagementEnsure a seamless and elevated experience across hotels, restaurants, wellness, and nightlife touchpointsIntegrate digital, physical, and human interactions into a cohesive, emotionally resonant journeyIdentify and optimize moments that drive loyalty, advocacy, and lifetime valueMission Membership & Guest Journey InnovationLead the strategy and evolution of 1 Hotels Mission Membership, a next-generation loyalty platformGrow a program that rewards purpose-driven behaviors, engagement, and community participationIntegrate loyalty across stays, F&B, wellness, and experiences, creating a unified ecosystemLeverage data and personalization to deepen guest relationships and repeat engagementExperiential Programming, Wellness & Activations - From Daylife to NightlifeDefine and scale wellness as a core brand pillar, particularly within 1 Hotels and across the broader portfolioLead experiential programming across hotels and venues—from wellness and fitness to music, culinary, and cultural eventsDevelop signature activations that drive both brand equity and revenueActivate properties across all dayparts, from sunrise wellness to late-night programmingRevenue, Demand & Performance MarketingIn partnership with and supporting the commercial teams, drive total revenue performance across rooms, restaurants, bars, and nightlife venuesLead digital marketing, CRM, loyalty, and lifecycle strategies - in conjunction with the commercial leadershipOptimize demand across multiple audiences: global travelers, local communities, and membersBalance brand building with performance rigor—deep fluency in both storytelling and metricsSocial, Influencer & Cultural RelevanceBuild a social-first, culturally fluent marketing engineDevelop and scale influencer and creator ecosystems, from global voices to local tastemakersOversee content that is platform-native, experience-led, and highly shareableDrive earned media, conversation, and brand heat across both travel and lifestyle audiencesPortfolio & Concept StrategyLead marketing across a multi-layered portfolio: hotels, restaurants, bars, rooftops, beach clubs, and nightlife venuesOversee residential marketing platform for each brand, supporting developers in their sales and marketing efforts, driving the residential brand licensing part of the business forward.Partner on the creation and launch of new concepts, including F&B, wellness, and experiential formatsEnsure each concept has clear positioning, audience, and identity, while enabling cross-brand synergySupport a growing global pipeline of openingsPartnerships & Community BuildingForge partnerships with like-minded brands, chefs, wellness leaders, artists, designers, musicians, and creatorsBuild communities around each brand, not just audiencesPosition Starwood at the forefront of purpose-driven hospitality, wellness, and cultural programmingTeam LeadershipBuild and lead a high-performing, multidisciplinary marketing organizationInspire teams across brand, digital, PR, social, and property-level marketingFoster a culture of creativity, accountability, speed, and experimentationAlign centralized strategy with best-in-class local executionWHO YOU AREA modern CMO: equal parts creative visionary, experience designer, and commercial operatorProven experience across hospitality, lifestyle, wellness, F&B, nightlife, or adjacent industries (luxury, fashion, entertainment)Deep understanding of purpose-driven brands and how to translate mission into growthFluent in end-to-end customer journey design, not just campaign executionExperienced in building loyalty ecosystems, membership models, or community-driven platformsStrong command of social, influencer, and content-led brand buildingEqually comfortable with brand storytelling and performance metricsWHAT MAKES THIS ROLE UNIQUEYou are shaping a purpose-driven portfolio of brands, each with a distinct mission and voiceYou'll lead not just marketing, but the design of the guest experience itselfYou'll oversee an ecosystem that spans hotels, F&B, wellness, and nightlifeYou'll redefine loyalty through Mission Membership, moving beyond points to purpose and participationYou'll build brands that live across physical spaces, digital platforms, and communitiesTHE IDEAL CANDIDATEThis role is for someone who:Can translate purpose into both emotional connection and measurable revenueThinks about brand as a holistic journey, not a campaignUnderstands how to create demand across travel, local, and member audiences simultaneouslyKnows that today's loyalty is earned through experience, values, and relevance—not just rewardsConstantly asks: "Does this reflect our mission—and does it drive growth?"WHY JOIN USThis is more than a position — it is an opportunity to contribute to Starwood Hotels. Here, every role plays a part in upholding our legacy of excellence through precision, collaboration, and care. If you are motivated by high standards and inspired by purposeful work, we invite you to join our world.Recognized by Newsweek as a 2024 Most Loved Workplace, Starwood fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you're ready to bring your whole self to a team where thoughtful work leaves a lasting mark—you belong here.