General Manager — CycleBar Berkeley

*About CycleBar Berkeley* CycleBar Berkeley is a high-energy indoor cycling studio located in the heart of Berkeley. We have built a strong community of riders, instructors, and team members and are looking for a hands-on General Manager to lead the studio through its next phase of growth. This is not a desk job. We are looking for someone who loves people, enjoys sales, can lead a team, and takes ownership of results. The General Manager will be responsible for the overall performance of the studio, with a particular focus on membership growth, lead conversion, team management, customer experience, day-to-day operations, and future studio expansion. *What You'll OwnSales & Membership Growth*

• Own the studio's membership sales goals and overall sales performance.
• Manage the full lead funnel from initial inquiry through first ride, follow-up, and membership conversion.
• Ensure new leads are contacted quickly and consistently.
• Monitor first-ride bookings, attendance, no-shows, follow-up activity, and conversion rates.
• Coach the front desk team on sales conversations, follow-up, objection handling, and closing.
• Re-engage former riders, expired members, and other prospective customers.
• Develop local partnerships and community initiatives that generate new riders and memberships.
• Track studio KPIs and use data to identify opportunities and improve results.

*Team Leadership*

• Lead, coach, and hold accountable our front desk and sales team (CBX).
• Partner closely with studio leadership, lead instructors, and instructor development.
• Build schedules that provide reliable studio coverage while managing labor efficiently.
• Recruit, onboard, train, and develop new team members.
• Create a positive, supportive, and high-accountability culture.
• Lead regular team meetings and communicate priorities clearly.
• Make sure the team understands not only what needs to be done, but why it matters.

*Member Experience & Retention*

• Create an exceptional experience from a rider's first interaction with the studio.
• Build genuine relationships with members and become a visible presence in the CycleBar Berkeley community.
• Handle member questions, concerns, account issues, and service recovery professionally.
• Identify members who may be at risk of cancelling and proactively work to retain them.
• Support studio events, promotions, challenges, fundraisers, and community-building initiatives.

*Studio Operations*

• Own the day-to-day execution of the studio.
• Ensure the studio is clean, organized, properly staffed, and ready for every class.
• Maintain opening, closing, safety, and customer service standards.
• Coordinate equipment, bike, technology, and facility issues with appropriate vendors and team members.
• Ensure policies and operating procedures are followed consistently.
• Help solve problems quickly and take ownership when something isn't working.
• Work closely with ownership while independently managing normal daily operations.

*Studio Growth & Expansion*

• Help ownership identify opportunities to grow the CycleBar business beyond the current studio.
• Build systems, processes, and team structures that can support additional locations.
• Assist with evaluating potential new markets, neighborhoods, and studio opportunities.
• Support new studio planning, staffing, hiring, training, and launch preparation as expansion opportunities develop.
• Develop local partnerships and community relationships that strengthen the brand and may support future locations.
• Help document and standardize successful sales, operations, staffing, and member-experience practices so they can be replicated.
• Take on increasing leadership responsibility as the business grows, with the opportunity to help oversee multiple studios over time.

*What We're Looking For* The right person is organized, competitive, warm, and comfortable being accountable for measurable results. *You may be a great fit if you:*

• Have experience managing a team in boutique fitness, hospitality, retail, membership sales, or another customer-facing business.
• Have a strong sales mindset and are comfortable asking for the sale.
• Understand that great sales comes from great follow-up and relationship building—not high-pressure tactics.
• Are highly organized and consistently follow through.
• Can coach employees and hold people accountable while maintaining a positive culture.
• Are comfortable reviewing KPIs, sales funnels, and performance data.
• Communicate well by phone, text, email, and in person.
• Can confidently handle difficult customer situations.
• Are proactive and don't wait for someone else to identify or solve problems.
• Enjoy being part of a community-oriented business.
• Are excited by the opportunity to help grow a business and potentially take on responsibility across multiple locations.
• Are comfortable working some early mornings, evenings, and weekends when needed.

Experience in boutique fitness is helpful, but it is *not required*. Strong leadership, sales ability, operational discipline, and a genuine interest in people are more important. *How We Measure Success* Success in this position means:

• Leads are contacted quickly and consistently.
• More prospective riders book and attend their first ride.
• First-time riders receive strong follow-up and convert into members.
• Membership grows and cancellations are actively managed.
• The front desk team understands its goals and executes consistently.
• Classes are properly staffed and the studio operates smoothly.
• Members feel known, welcomed, and taken care of.
• Problems are identified and resolved without needing constant owner involvement.
• The studio develops systems and leadership capacity that can support future growth and additional locations.

*Why Join CycleBar Berkeley?* You'll have the opportunity to lead an established studio with a strong member community and an experienced instructor team while having meaningful influence over how the business grows. We're looking for someone who wants real ownership of a business—not simply a shift-management position. You'll work closely with ownership but will have the autonomy to lead the team, improve the sales process, strengthen the member experience, and make CycleBar Berkeley better every day. For the right person, this role also has the potential to grow significantly as we explore future studio expansion. Someone who proves they can successfully operate and grow Berkeley could have the opportunity to take on broader leadership responsibility as additional locations are developed. *If you're energized by people, sales, fitness, community, and building a growing business, we'd love to hear from you.*