Product Marketing Manager: GTM & Launch Strategist
Occupations:
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersSales ManagersSearch Marketing StrategistsIndustries:
Promoters of Performing Arts, Sports, and Similar EventsManagement, Scientific, and Technical Consulting ServicesOther Professional, Scientific, and Technical ServicesVocational Rehabilitation ServicesOther Financial Investment ActivitiesCengage Group is seeking a Product Marketing Manager in Charleston, West Virginia. This role supports product strategy and go-to-market readiness by translating customer needs and market insights into effective messaging and enablement assets. Responsibilities include coordinating product launches, analyzing market dynamics, and maintaining product messaging across channels. The ideal candidate has a Bachelor's degree and 2+ years of product marketing experience. Base pay ranges from USD 67,000 to USD 87,100, with potential bonuses based on performance.
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