Senior Director, Specialty Buying
Join our Support Center and be a pivotal resource to our field and distribution teams -where innovation, cross-functional collaboration, and career growth come together in an exciting environment!
The Senior Director, Specialty leads the commercial strategy, brand partnerships, and category performance for WHSmith North America's Specialty portfolio, including licensed merchandise, beauty, fragrance, sports, and other emerging specialty categories across the airport and resort estate.
This role is responsible for driving sales growth, margin expansion, and brand relevance by developing category strategies, building strong vendor partnerships, and optimizing product assortments aligned to passenger demographics and airport environments. The Senior Director works cross-functionally with Operations, Trade Planning & Deployment, Supply Chain, Marketing, and Finance to ensure specialty categories deliver strong commercial performance while enhancing the overall passenger retail experience.
Location: Support Center, 6600 S Bermuda Rd, Las Vegas, NV 89119
Schedule: Monday - Friday, 8:00 am-5:00 pm (onsite)
Pay: $150,000 - 180,000 annually
Benefits
Employee Discount
Employer-Paid Life Insurance
Flex Time Off
Disability Insurance
Medical, Dental, and Vision Insurance
Paid Parental Leave
401(k) with company match
Job Responsibilities
Category Strategy & Growth
Develop and execute category strategies across licensed merchandise, beauty, fragrance, sports, and specialty retail segments
Identify emerging trends, brands, and product opportunities that strengthen the Specialty portfolio.
Build category roadmaps that support sustained sales growth, margin improvement, and retail differentiation.
Vendor Partnerships
Lead relationships and negotiations with key brand partners, licensors, and specialty vendors.
Secure favorable commercial terms including margin structures, exclusivity opportunities, and promotional funding.
Partner with vendors to develop travel retail assortments and destination-specific merchandise.
Commercial Performance
Monitor and drive category performance across the estate through assortment optimization, pricing strategy, and promotional programs.
Analyze sales data, passenger trends, and store performance to guide category decisions.
Identify opportunities to improve conversion, average transaction value (ATV), and units per transaction (UPT).
Merchandising & Retail Experience
Partner with Trade Planning & Deployment to ensure strong in-store presentation and brand storytelling.
Support development of specialty merchandising frameworks suited to high-traffic airport retail environments.
Collaborate with Operations to ensure consistent execution across stores.
Inventory & Supply Alignment
Work with Supply Chain and Inventory teams to optimize replenishment, inventory productivity, and sell-through performance.
Ensure appropriate inventory levels to support sales while minimizing aged inventory risk.
Innovation & Concept Development
Identify opportunities to introduce new specialty brands, shop-in-shop concepts, and experiential retail formats.
Support development of new specialty retail concepts across the airport estate.
Decision Accountabilities
Specialty category assortment and brand portfolio strategy
Vendor selection and partnership development
Pricing and promotional strategy for specialty categories
Category performance improvement initiatives
New brand launches and product introductions
Key Performance Indicators
Specialty category sales growth
Category gross margin performance
Average Transaction Value (ATV) contribution
Units per Transaction (UPT) within specialty categories
Inventory productivity and sell-through rates
Vendor funding and commercial partnership value
Key Stakeholders
Internal
Commercial Leadership
Operations Leadership (Field & Central)
Trade Planning & Deployment
Supply Chain & Inventory Planning
Marketing
Finance
External
Brand partners and specialty vendors
Licensing partners and sports organizations
Airport partners for destination merchandise opportunities
Job Requirements
Bachelor's degree in Business, Retail, or related field (MBA preferred)
10+ years' experience in retail merchandising, category management, or brand partnerships
3+ years' experience leading a team of buyers
Experience in specialty retail categories such as beauty, fragrance, licensed products, or sports merchandise
Strong commercial and negotiation skills with demonstrated sales and margin growth
Experience managing multi-location retail categories
Strong analytical and data-driven decision-making capability
Additional Requirements
Frequent sitting
Limited standing, walking, climbing, crouching, bending, pushing, or pulling
Limited travel or overnight
Occasional travel or overnight
Frequent travel or overnight; including international
Normal or corrected vision and hearing
Can distinguish varying or specific colors, patterns, or materials
Fluency in English is required for training, customer interactions, and ensuring compliance with company policies and procedures
Typically, indoors
Typically, at a consistent temperature
Lift 0-25 lbs.
Use of fine motor hand functions
We can't wait to meet you so apply today!
About Us
WHSmith is a leading global travel retailer with over 1,700 stores across 30 countries worldwide. WHSmith North America, incorporating Marshall Retail Group (MRG) and InMotion, represents over half of the Company's international store estate, with a collection of attractive, successful specialty retail stores located in airports and resorts across North America.
WHSmith prides itself on creating unique experiences for customers by developing distinctive retail store concepts that feature and highlight the local culture, community, and lifestyle of the cities in which they are located.
EEO/ADA/DFWP
WH Smith is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, gender identity, gender expression, military/veteran status, marital status, disability status or any other basis prohibited by law. It is about each person bringing passion and skills to a dynamic and inclusive workplace!