Growth and Outbound Automation Specialist

DescriptionThis role exists for one reason: build outbound growth that works. You will design, execute, and continuously improve multichannel outbound campaigns that generate qualified conversations and measurable pipeline impact. You are accountable for results — not activity, not ideas, not effort. If you need constant direction, prefer fixed playbooks, or get uncomfortable when things don’t work the first time, this role is not a good fit.Key ResponsibilitiesMultichannel Outreach CampaignsBuild and run outbound campaigns across email, LinkedIn, and other relevant channelsOwn the full outbound system: data sourcing, enrichment, messaging, sequencing, and follow-upContinuously test and iterate on ICP definitions, targeting logic, and channel mixYou are expected to identify what’s broken and fix it — without waiting for permission. Cold Email Campaign ExecutionCreate, launch, and manage high-volume cold email campaignsWrite short, direct outreach copy that earns replies, not praiseKill underperforming campaigns fast and replace them with better onesIf your emails don’t get replies, the assumption is that the emails are the problem. AI-Powered Enrichment & AutomationUse AI-based tools and APIs (e.g. OpenAI SDK) to enrich lead data and personalize outreach at scaleDesign prompts and workflows that reduce manual work and increase signalContinuously improve automation instead of accepting inefficient processesYou are expected to think in systems, not tools. Data-Driven OptimizationTrack campaign performance end-to-end and focus on metrics that actually matterRun structured experiments weekly and apply learnings immediatelyMake decisions based on data, not opinions or internal politicsIf you can’t explain why something worked or failed, you’re not done. Outreach Content CreationCreate and iterate on outreach-specific content across channelsAdapt messaging by persona, industry, and marketRemove fluff aggressively — clarity beats clevernessThis is persuasion, not branding. Lead Sourcing & Data DiscoveryFind, test, and validate new data sources for contact discoveryBuild lead lists that prioritize relevance and intent over volumeTake responsibility for lead quality — excuses won’t be acceptedBad leads are a system failure, not a sales problem.Required Skills & ExperienceDemonstrated experience running B2B outbound or cold outreach campaignsStrong copywriting skills with proof of performance (results > examples)Hands-on experience with automation, enrichment, or AI-driven workflowsStrong analytical thinking and comfort working with performance metricsAbility to operate independently in an unstructured, high-expectation environmentWhat This Role Is NotNot a branding roleNot a social media roleNot a “strategy-only” roleNot a place to learn fundamentals from scratchYou are expected to contribute quickly. How Success Is MeasuredReply rates and engagement qualityQualified meetings bookedPipeline contributionSpeed and quality of continuous improvementsIf results stagnate, the system changes — fast.Why the Right Candidate Should Work HereRoleThis role gives you real leverage in a company that’s still early enough for your work to matter. You’ll work in a young, flat organization where ownership isn’t a slogan — it’s the operating system. If you’re good, you move fast. If you’re not, there’s nowhere to hide. We invest in team culture and energy — company parties are covered — but social perks never replace performance. What you get:Ownership over a real growth system, not a sandboxFreedom to experiment and improve fast, without layers of approvalsDirect access to data and decision-makersESOP program — real upside if you help build something valuableThe opportunity to help scale a company with unicorn potential (not guaranteed — earned through execution)This Is An Environment WhereStrong ideas are tested, not debatedGood execution compounds quicklyPeople who think clearly and act decisively stand out fastIf you want predictable routines, fixed playbooks, and guaranteed wins — don’t apply. If you want your output to materially move the company, with upside tied to that impact — this role is for you.