Company Marketing Mgr

The Company Marketing Manager is responsible for driving traffic, sales, and guest engagement within company-owned restaurants by bringing the brand to life at the local level. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement-translating national campaigns into impactful, in-market experiences.As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth.Key ResponsibilitiesIn-Restaurant Marketing ExecutionEnsure flawless execution of national and regional marketing campaigns across company-owned restaurantsOwn in-store merchandising, signage, and point-of-purchase materials to maximize guest impactPartner with Operations to maintain brand standards and consistency across all guest touchpointsTraffic & Sales Driving InitiativesDevelop and execute local marketing programs to drive dine-in traffic and increase guest frequencyIdentify daypart, day-of-week, and seasonal opportunities to boost on-site salesTest and scale localized promotions and activations that deliver measurable resultsCommunity Engagement & Brand BuildingBuild relationships with local schools, businesses, and community organizationsPlan and execute events, fundraisers, and grassroots marketing initiativesPosition the restaurant as a meaningful part of the local communityOperator Partnership & Field SupportServe as the primary marketing partner to General Managers and Area Directors for company-owned locationsProvide training, tools, and guidance to improve local marketing effectivenessConduct regular market visits to assess execution, identify opportunities, and coach teamsGuest Experience EnhancementCollaborate with Operations to elevate the in-restaurant experience, ensuring it reflects the brand promiseIdentify opportunities to improve ambiance, engagement, and overall guest satisfactionSupport initiatives that drive loyalty and repeat visitsPerformance Analytics & InsightsAnalyze traffic, sales trends, and campaign performance at the market and store levelIdentify best practices and replicate success across company-owned restaurantsProvide actionable insights and recommendations to Marketing and Operations leadershipQualifications4-7+ years of marketing experience in fast casual, QSR, retail, or multi-unit environmentsStrong experience with local store marketing and in-store campaign executionDemonstrated ability to partner effectively with Operations teamsExperience supporting company-owned restaurant environments preferredAnalytical mindset with the ability to translate data into actionExcellent communication and relationship-building skillsWillingness to travel (25-40%)