Social Media & Influencer Manager

About Lane Boots:Lane Boots is a bold, fashion-forward women's Western boot brand rooted in handcrafted quality and modern style. Based in Dallas since 2007, we design boots for women who live an expressive, active life — at rodeos, festivals, weddings, work, and everywhere in between. Known for our iconic Blue Bottoms and standout designs, we sell direct-to-consumer at laneboots.com, through wholesale, and in brick-and-mortar. We partner with some of the biggest names and events in Western culture — including the Houston Livestock Show and Rodeo and Megan Moroney — and we're building something genuinely exciting. If you love boots, storytelling, and fashion, this is the place.About the Role:We're looking for a creative, organized, and deeply online Social Media & Influencer Manager to own our social presence and influencer program. You'll be the driving force behind how Lane Boots shows up on Instagram, TikTok, Pinterest, and Facebook — building community, creating content, and managing the relationships that help grow our brand.This role is hands-on: you'll shoot and edit content, manage influencer partnerships end-to-end, and track performance with the same rigor you bring to creative. You'll work closely with leadership on brand storytelling, events, and campaigns. This isn't a "post and ghost" role — we want someone with a genuine point of view on what Lane Boots should look, sound, and feel like online.What You'll Do:Social MediaManage and post to Instagram, TikTok, Facebook, and Pinterest — consistently and on-brandShoot and edit original content (photo and video) for all platformsOwn reactive social: comments, DMs, trending audio, and cultural momentsDevelop and execute content calendars aligned to product launches, campaigns, and key eventsDrive measurable follower growth and engagement across all channelsReport on KPIs weekly and monthly, identifying opportunities to improve performanceInfluencer ProgramManage all existing influencer relationships — communication, gifting, content approvals, and paymentsIdentify and vet new influencer talent aligned with Lane Boots brand values and target customerBuild and manage incentive structures for the influencer program (affiliate, commission, gifting tiers)Oversee the influencer budget and track spend against resultsSource micro-influencer content for use in paid social ad creativeIdentify monthly collaboration, micro-influencer, and paid influencer opportunities and present recommendations to leadershipEvents & Brand SupportAttend and create content at key brand events including the National Finals Rodeo (NFR) and Houston Livestock Show and RodeoSupport photoshoots, brand trips, and campaign activations as neededCollaborate with the broader marketing team on brand storytelling, product launches, and seasonal campaignsWhat We Are Looking For:2–4 years of experience in social media management, influencer marketing, or a closely related roleDemonstrated ability to create content yourself — you shoot, edit, and post with confidenceStrong understanding of what performs on Instagram and TikTok, including Reels, trending audio, and short-form storytellingExperience shooting and editing videos for organic socialExperience managing influencer relationships and programs, including budget oversightData-informed: you know your metrics and can connect content decisions to performance outcomesHighly organized with the ability to manage multiple projects and relationships simultaneouslyGenuine enthusiasm for Western lifestyle, fashion, or the boot/country music world — a major plusComfortable representing the brand in-person at events and on camera when neededWhat We Offer:Base Salary Dependent on ExperienceAnnual performance bonus up to $5,000 based on KPI targetsHealth insurance with 50% of premium funded by Lane Boots2 Free Pair of Boots Per QuarterTwo weeks paid time off plus seven federal holidaysCompany laptop and equipmentHybrid schedule — WFH Wednesdays; in-person Mon/Tue/Thu/Fri at our Arlington, TX officeFront-row seat at some of the biggest Western lifestyle events in the countryA close-knit team that moves fast and genuinely loves what we're building