Account Based Marketing Manager
About StaffbaseWe inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees.Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St. Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience.We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we're shaping the future of workplace communication.Staffbase is looking for an innovative Account-Based Marketing Manager who thinks like a strategist, executes like a creative, and operates in lockstep with Sales. You will be responsible for building and executing ABM programs and high-velocity revenue-driving outbound sales plays. In this role, you will act as the "growth architect," leveraging customer insights, intent data, and AI automation to penetrate strategic accounts and accelerate ARR, reaching the right buying groups at precisely the right moment—turning accounts from pipeline dreams into revenue reality. This is a role that blends sophisticated strategy with scrappy, creative execution. Success is measured by account and contact-level engagement, pipeline, and retention outcomes across strategic accounts.Important: This is a hybrid role. Core in-office days in our NYC (Tribeca) co-working space are Tuesdays-Thursdays, and it is expected that team members will be in the office at least 2 days per week during core days.What you'll be doing Sales Alignment & Joint Play DevelopmentAlign with sales to define and segment strategic account lists, running 1:1 and 1:few playsDevelop deep buyer journey intelligence for each account—map buying groups, identify decision-makers, uncover pain points, and pinpoint engagement triggersPartner directly with Sales to co-design account plays. You bring marketing strategy and creative firepower; they bring account insight and sales motionCreate ABM playbooks, account-specific briefs, and tailored messaging frameworks that Sales actually usesJoin account reviews and QBRs as a strategic partner, not a reporter. Actively shape how accounts are approached and what messaging resonatesCreative Campaign OrchestrationDesign multi-touch campaigns that break through inbox noise. Blend paid, email, LinkedIn, direct mail, events, and AI-driven personalization into cohesive account experiencesTime campaigns to align with account readiness signals and buying signals, using intent data to strike when accounts are most receptiveCreate personalized, industry-specific content and messaging that speaks directly to each account's challenges and prioritiesInnovation & AutomationUtilize AI to optimize workflows, messaging creation, and insights gathering Experiment continuously with new channels, formats, and tactics; test what works and double down on winnersStay ahead of the curve on emerging tools and platforms that drive account-based marketing forward Craft the processes and playbooks as you go, so that the program can scale to other regionsMeasurement & OptimizationWork with Mops to build closed-loop reporting that tracks engagement, opportunity creation, deal velocity, and revenue impact by accountRun A/B tests relentlessly—optimize messaging, timing, channel mix, and tactics based on real performance dataShare wins and learnings with Sales and the broader marketing team, building a culture of continuous improvementCollaboration and PartnershipWork across sales, field marketing, product marketing, and other strategic internal teams Be an owner – sales should love working with you, and the value add should be clearWhat you need to be successful5+ years of B2B marketing with at least 3 years deep in ABM/ABX, demand generation, or similar account-focused motionsProven track record building and executing campaigns that directly contributed to pipeline and revenue—not just vanity metricsProficient with the tools of the trade: Clay, 6sense, Common Room, Outreach, HubSpot, Qualified, and LinkedIn Sales NavigatorComfortable with data—you can extract insights from dashboards, run analyses, and translate numbers into strategic recommendationsStrong communicator who thrives in matrix environments and can influence without authorityCreative problem-solver. You find unconventional ways to reach accounts and break through competitive noiseResourceful and detail-oriented; you move fast but don't cut cornersWho You AreYou are a DOER. You get in, understand what needs to be done, and run with itYou're energized by close collaboration with Sales—you live in the space between marketing and revenueYou're genuinely curious about emerging marketing tech and excited to build AI-powered workflowsYou measure everything and optimize relentlesslyYou have strong opinions backed by data, and you can defend themYou've been knocked down and gotten back up—you learn, adapt, and keep moving forwardWhat you'll getCompetitive Compensation - we offer attractive salary packages, including LTIP (unit-based Long Term Incentive Plan)Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during AugustSupport - we're offering a 401(k) plan with company match and health plans, including dental & vision, as well as competitive Paid Parental Leave to support new parentsVolunteer Day - you'll get one day off per year for supporting a social project