eCommerce & Brand Growth Manager

The OpportunityWe’re a CPG brand with strong national retail distribution and a growing product portfolio — and we’re now ready to build a direct-to-consumer eCommerce presence that matches our offline ambition. This role is a rare chance to come in at the ground floor and architect something from scratch.You’ll define how our brand shows up across Amazon, Walmart Marketplace, and future platforms — establishing the strategy, the infrastructure, and the playbook that will drive our digital business for years to come. There’s no existing program to inherit and optimize. You’ll build it.This is the kind of opportunity where the right person can leave a real mark — and be rewarded for it.What You’ll OwneCommerce Strategy & Marketplace GrowthDesign and execute our marketplace strategy across Amazon and Walmart Marketplace — from platform setup and listing architecture to pricing, content, and promotional programsOwn the relationship with Cart.com and shape how we leverage its capabilities as our eCommerce infrastructure scalesBuild the KPI framework we’ll use to track and grow our online business — then own the numbersPartner with marketing on Amazon Advertising, Walmart Connect, and SEO to drive discoverability and efficient growthWork cross-functionally with supply chain and sales to ensure inventory, fulfillment, and channel dynamics are aligned as we growBrand Integrity & Channel StewardshipDevelop and maintain a brand protection program that keeps our presence clean across all digital touchpoints — unauthorized sellers, pricing integrity, and content complianceImplement IP enforcement tools and processes to protect our brand assets proactively, not reactivelyServe as the internal expert on marketplace policy and compliance, keeping us ahead of platform changesAnalytics & Strategic InsightBuild reporting infrastructure from the ground up — Amazon Seller Central, Walmart dashboards, and internal systems — and translate data into clear recommendations for leadershipTrack competitive dynamics and marketplace trends to inform strategy before the market shiftsWhat We’re Looking ForExperience5+ years in eCommerce management or marketplace strategy, ideally within a CPG or consumer products environmentDemonstrated success building or significantly growing a marketplace presence on Amazon and/or Walmart — not just maintaining oneExperience navigating complex channel environments and brand protection programs, including IP enforcement and marketplace complianceBachelor’s degree in marketing, business, or related field (or equivalent experience)SkillsDeep fluency in Amazon Seller Central and Walmart Marketplace operationsHands-on experience with Amazon Advertising and Walmart ConnectStrong grasp of eCommerce SEO and content optimizationAnalytical mindset — advanced Excel required; Power BI or Tableau a plusClear, confident communicator who can present data-driven recommendations to senior leadershipTraits That Will Set You ApartYou’re a builder — you get energy from creating things, not just running themYou think strategically but execute personally — you don’t hand off and waitYou’re commercially savvy and understand how eCommerce decisions ripple into broader business dynamicsYou thrive with ambiguity and bring structure to it without needing a playbook handed to youLocationOur headquarters is in Eden Prairie, MN. We believe proximity to the team accelerates the kind of collaborative, fast-moving work this role requires — so local candidates are strongly preferred. That said, we’re open to exceptional remote candidates who are willing to travel to headquarters and key customer meetings on a regular cadence.