Consumer Insights Associate Manager

MarketingPermanentJob DescriptionJoin us to create change and have an impact in homes around the world.At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.Where you’ll be:This position will be based in the Charlotte, NC HQ; hybrid work policy model.All About the Role:As a Consumer Insights Associate Manager, you will help turn consumer understanding into actionable insights that shape products, marketing strategies, and brand experiences across the Frigidaire and Electrolux portfolios.This role partners closely with cross‑functional teams to deliver clear, data‑driven insights that influence decision‑making across innovation, marketing, and ownership experience. The ideal candidate is intellectually curious, consumer‑obsessed, comfortable with ambiguity, and skilled at translating complex data into compelling stories that drive action.Key Responsibilities:Analyze competitive landscapes, consumer segments, market dynamics, pricing, and category trends to inform strategic decisionsConduct rigorous quantitative analysis (e.g., cross‑tabulations, trend analysis, segmentation, basic modeling) to identify insights and implicationsTranslate complex data sets into clear, concise insights and recommendations for cross‑functional stakeholdersManage components of brand health, brand tracking, and other ongoing research studies, including maintenance of trackers, benchmarks, and reporting toolsIdentify early signals and shifts in consumer perceptions or behaviors and communicate implications to business partnersSupport the execution of multiple, concurrent cross‑functional projects while ensuring timelines and deliverables are metCoordinate research activities with external market research vendors to ensure work is delivered within scope and on schedulePrepare and deliver presentations that combine data, insights, and storytelling to drive understanding and actionMinimum QualificationsBachelor’s degree2+ years of relevant professional experience in consumer insights, market research, or a related analytical roleSolid understanding of market research methodologies, tools, and outputsHands‑on experience with quantitative research such as message testing, concept testing, or brand tracking studiesStrong analytical skills with experience working with large or complex quantitative data setsProficiency in Excel and PowerPoint; experience with survey platforms (e.g., Qualtrics) and data visualization tools preferredBenefits highlights:Discounts on our award-winning Electrolux products and servicesFamily-friendly benefitsInsurance policy planExtensive learning opportunities and flexible career pathPlease be advised that we are unable to offer visa sponsorship for this position at this time.Find more on: Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/enElectrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.