Digital Analyst (Hybrid)

The Digital Analyst manages the daily work activities for the Digital Analytics team. Applies expertise across multiple specializations within the job area including Adobe Analytics/Quantum Metrics and reporting functions. Responsible for collecting and analyzing data to measure the impact of digital marketing vehicles and onsite features and services to drive online sales, traffic and conversion and strategic business decisions. Validates metrics, monitor data quality, analyze various forms of data (e.g. raw data, base data, 3rd party data, metrics), provide reports and interpret results. Proficient/knowledge of the retail industry and develop recommended business strategies based on the results. Provides the eCommerce team insights based on reports, develops A/B testing to be performed, manages efficacy of tests and enhancements to the site.Essential Functions:Create, maintain and deliver a holistic web analytics measurement model through the identification of objectives, goals, key performance indicators, segments and targetsProvides analysis and reporting of user behavior for digital marketing and site optimizationCommunicate insights and findings with all functional areas (merchandising, marketing, IT, and management) to ensure successful and timely execution of multi-channel retail strategiesDevelops reports and data visualizations to present insights in the most effective way to enable decision makingManage and maintain marketing reporting and findings, promotions and market reach dataCollaborate with eCommerce Production team and IT Web Development teams to define and improve the underlying tag infrastructure in order to ensure the integrity of dataPresents and distributes the outcomes of Web Analytics projects at all levels across the organizationContribute to omni-channel view by integrating interactive customer data with company customer database informationPartner with Testing, Conversion and Content Specialists to provide A/B test priority recommendations and impact analysisContributes to corporate Digital Strategy based on the impacts digital change and customer habits have upon the customer contact centerDefines and analyzes customer behaviors to identify opportunities for site optimizationWrites, maintains and/or updates queries to develop analyses in response to needs of internal customersDetermines the value of new internal and external data sources, merges disparate data sets, ingests data, cleans and organizes data, derives metrics, and transforms the data into usable informationProvides leadership, training, and guidelines to promote the development and exploitation of analytics in this organizationMaintain an awareness of competitive landscape and key industry trends to provide context for our company websites performanceEducation:Bachelor's degree and/or equivalent years of experienceWork Experience:4-6 years of experience using enterprise digital analytics tools to drive actionable insights preferred (i.e. Adobe Analytics, Google Analytics, Quantum Metrics, etc.)Experience with data integrationRetail domain experienceKnowledge, Skills & Abilities:Advanced level knowledge of Microsoft Excel and the ability to synthesize and analyze large sets of data to yield actionable findingsAbility to gather, manipulate, interpret and communicate analytics data findings and create a recommended action planUnderstanding the tagging and mapping process of IT management systems and how data for the tags implemented are processed.#IND3