Senior Creative Strategist

Location: United States (Remote)Employment Type: Full-TimeAbout UseJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.We're not a startup hoping something works. We're a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.This is the place where you'll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.About The RoleEjam is seeking a Senior Creative Strategist to lead performance-driven creative for one of our fastest-scaling brands. This role is ideal for a strategist who lives at the intersection of creative storytelling, paid media performance, and rapid experimentation.You'll own the strategic direction behind our video and static ad creative — from concept development to performance optimization — working closely with video editors, graphic designers, a project manager, and freelance copywriters to produce high-volume, high-impact creative that drives growth.This is a senior, hands-on role with real ownership: your ideas will ship fast, get tested in-market, and be judged by performance.What You'll DoOwn Creative Strategy & DirectionLead the end-to-end creative strategy for paid social campaigns across Meta, TikTok, YouTube, and InstagramDevelop high-converting angles, hooks, narratives, and concepts rooted in customer insights, product benefits, and performance dataSet creative direction that balances brand consistency with direct-response effectivenessLead Cross-Functional Creative ExecutionAct as the strategic lead for a pod consisting of video editors, graphic designers, and copywritersProvide clear creative briefs, examples, and feedback that elevate execution quality and speedCollaborate closely with a Project Manager to prioritize initiatives, manage timelines, and maintain creative velocityPartner with freelance creatives as needed to scale productionPerformance Analysis & IterationAnalyze creative performance using Meta, TikTok, and Google Ads to identify winning patterns and areas for optimizationTranslate performance insights into actionable creative iterations — messaging, structure, pacing, visuals, and formatsOwn the creative testing roadmap and continuously push new hypotheses into marketPlatform & Trend LeadershipStay ahead of evolving platform trends, ad formats, creator styles, and competitive activityApply trends strategically — not reactively — ensuring they align with brand voice and performance goalsBring fresh thinking to creative formats, storytelling approaches, and testing methodologiesStrategic Impact & MentorshipInfluence broader creative and growth strategy through insights, learnings, and recommendationsContribute to creative playbooks, frameworks, and best practices as the team scalesMentor junior strategists and elevate creative thinking across the teamRequirementsRequired Experience5+ years of experience in performance-driven creative strategy, ideally in DTC or growth marketing environmentsProven track record of developing paid social creative that scalesDeep understanding of direct-response marketing principles and creative testingStrong ability to connect performance data to creative decisionsExperience leading or heavily influencing cross-functional creative teamsNice to HaveExperience in health, wellness, or supplement brandsFamiliarity with UGC-style ads, testimonials, and creator-led contentCopywriting or scripting experienceExperience working with freelance creative talentWhy This RoleReal ownership over creative strategy — not just executionFast feedback loop between creative ideas and performance dataOpportunity to shape and scale a category-leading brandCollaborative, performance-focused creative cultureBenefitsHealth, Dental & Vision401k PlanQuarterly Performance BonusTeam Outings & EventsAmazing, pet-friendly, office environmentPaid time off and company holidaysHigh-ownership role with direct impact on growth and creative directionEjam provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, veteran status, or any other status protected by federal, state, or local laws.