Tiktok Content Manager

TikTok Content & Growth Manager – Active Lifestyle BrandLocation: New York, the USAbout the company:China’s #1 cross-border e-commerce seller in North America (apparel), with full supply chain control and a free, open culture that values individuality.About the RoleWe are looking for a TikTok-native Content & Growth Manager to build and scale the social presence of a fast-growing sports apparel brand. This role sits at the intersection of culture, creativity, and growth. If you have a proven track record of growing communities and creating content that stops the scroll, we want to meet you.What You’ll DoOwn the Strategy: Define the brand’s TikTok voice, creative direction, and content calendar.Create High-Impact Content: Develop, shoot, and edit TikTok-native content that captures real moments in sports and active living.Drive Growth: Spot trends early, experiment with new formats, and optimize for reach, engagement, and shareability.Build Community: Foster authentic connections through comments, UGC, and creator collaborations.Launch Campaigns: Concept and execute viral challenges and activations that drive participation.Analyze & Optimize: Use data to refine strategy, track performance (views, followers, traffic), and turn insights into repeatable playbooks.Who You Are3+ years of experience in social media or short-form video content creation.Deeply fluent in TikTok culture: You know what works, what trends, and why.Proven creator: You have a track record of producing high-performing or viral content (please share examples/portfolio).Creative & analytical: You balance creative instincts with a sharp eye for performance metrics.Lifestyle brand experience and a passion for sports/fitness culture are highly preferred.Bonus Points: You’ve grown an account from 0 to 100K+, managed influencer campaigns, or used TikTok analytics/paid boosting.Why Join Us?Play a pivotal role in shaping a brand’s digital identity.Work in a fast-paced, creative environment where your ideas have real impact.Be part of a team passionate about sports and active living.