Manager, Commerce Strategy

About WPP MediaWPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world‐class partnerships—all united by our pioneering agentic marketing platform, WPP Open—WPP helps clients navigate change, capture opportunity, and deliver transformational growth.WPP Media is WPP's AI‐driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how and why their media investment is working.For more information, visit wppmedia.com .Our Core ValuesBe Extraordinary by Leading Collectively to Inspire transformational Creativity.Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.About Wavemaker: A Leading WPP Media BrandWavemaker positively provokes growth for clients by reshaping consumer decision‐making and experiences through media, content and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.Role Summary & ImpactThe Manager, Commerce Strategy will understand the capabilities of commerce platforms—including retail media networks and ad‐tech partners—and will assist in solving complex business problems through simplified points of view. They will identify product, process or solution opportunities based on client needs and unlock new growth opportunities across channels for clients. The role involves working across multiple client accounts, partnering with retail partners and supporting highly dynamic cross‐functional project teams. An entrepreneurial spirit with bias for action and problem‐solving is necessary for success.ResponsibilitiesContribute to upleveling account management and improve how we serve GroupM Commerce clients across agencies.Support agency teams (investment, search, social, programmatic, data and analytics) to deliver comprehensive solutions that accomplish client business objectives.Support the integration between commerce and brand media to develop end‐to‐end media plans for clients.Manage relationships to ensure delivery of first‐to‐market media solutions.Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.Engage with internal and external leaders across WPP agencies, technology providers and retailers to develop go‐to‐market solutions.Assist in developing commerce and retail media content for the organization, including educational training, POVs and frameworks.Lead the adoption of GroupM Commerce for new business and existing accounts.QualificationsBachelor's Degree in Business, Analytics, Marketing, Communications or Advertising; OR equivalent professional work experience.3 + years of experience in commerce across paid media, trade strategy, retail, consulting or analytics.Ability to execute effective media plans that achieve business objectives.Experience with Microsoft Office Suite, including Excel, PowerPoint and Outlook.Drive to learn and understand the retail landscape and the latest trends in commerce media.Strong communication and presentation skills, with the ability to effectively communicate complex ideas.Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting and demand planning.Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.Experience with retail bid‐management platforms such as Pacvue or Skai.Experience in campaign management and optimisation across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).Ability to collaborate and work effectively with internal teams and external partners.A self‐starter attitude that thrives in a fast‐paced environment.Excellent project‐management skills; able to coordinate projects across multiple teams and functions.Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks and learn at the cutting edge of marketing and advertising. We host frequent in‐office events showcasing team wins, thought leadership and celebrating holidays and milestone events. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental‐health awareness days.WPP Media is an equal‐opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e‐mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297‐8507 and let us know the nature of your request and your contact information.Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.CompensationUS Pay Range: $60,000 – $140,000 USDIndividual compensation varies based on job‐related factors, including location, business needs, level of responsibility, experience and qualifications. We offer a competitive benefits package. For more details, go to https://mybenefits.wpp.com/public/welcome .#J-18808-Ljbffr