Field Account Manager

About the CompanyLatcha is providing a highly advanced marketing platform to dealers on behalf of Mercedes-Benz USA. The platform has built-in campaigns that a dealer may choose to automate on their behalf, using both first party and 3rd party data, depending on the campaign type.About the RoleThe Field Account Managers develop strong relationships with Mercedes-Benz dealers in defined regions across the United States. The regional account teams help the dealership managers (sales and service) by providing marketing consultation for all their business units. This role reports directly to the Regional Account Director. The Field Manager works closely with the Latcha concierge teams, ensuring they are aligned with project objectives and effectively support dealer needs. The position is located in one of three regions across the USA.ResponsibilitiesWork closely with dealer service and sales teams to identify issues and challenges that they have month-to-month.Become an expert in the MAX platform, programs and marketing journeys.Encourage/sell digital media and direct mail campaigns/programs (meeting both dealer needs and Latcha/MB KPIs).Ensure dealer strategies and dealer needs are effectively addressed.Meet with dealers every 45 days in-person for one-on-one discussions.Ensure alignment with program objectives and facilitate data-driven decision-making through deep understanding of the platform and performance reporting.Responsible for knowing and reporting on measurable metrics and KPI’s.Weekly team meetings with Latcha/Field Management to present wins and learnings.Work in conjunction with Latcha Concierge team (4) – ensuring alignment with project objectives and reporting on individual dealer needs.Travel and territory management – each dealer within your region will need to be met with in-person every 45 to 60 days (unless explicitly requested otherwise by the dealer).Work closely with Latcha Marketing Intelligence team/campaign planners to ensure that dealer needs are met.Participate in reports, meetings and updates to ensure transparency and alignment on all project aspects.Produce clear and concise written correspondence in emails, documents, and presentations.Track and report out on all project timelines, in consultation with Latcha Account and Project Management.QualificationsOutgoing, trusting personality with a true interest in achieving goals.Comfortable and open to travel 3+ weeks per month.Automotive marketing experience required.Previous experience with auto dealership general managers, sales managers, and parts/service managers.Extensive knowledge in marketing, analytics.Experienced in managing multiple projects at the same time while communicating project status.Excellent writing, communication, and presentation skills.Proficiency in full Microsoft Office suite, Smartsheet and MS Teams/Zoom.Required SkillsAutomotive marketing experience required.Excellent writing, communication, and presentation skills.Proficiency in full Microsoft Office suite, Smartsheet and MS Teams/Zoom.Preferred SkillsPrevious experience with auto dealership general managers, sales managers, and parts/service managers.Extensive knowledge in marketing, analytics.Job Type: Full-timeWork Location: Central FloridaEqual Opportunity StatementMust be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Latcha+Associates will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa). All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.