Field Sales / Brand Ambassador

TERRITORY SALES REPRESENTATIVE Brad Halling American Whiskey Ko. (BHAWK) · New Bern, NC Part-time · $20.00/hour + commission · 20-25 hrs per week Our Story In 1993, during the Battle of Mogadishu, later depicted in the film Black Hawk Down, Army Special Operations Soldier Brad Halling manned the mini-gun of helicopter Super 62, providing covering-fire for his teammates. Brad survived, recovered, and went on to serve as a Sergeant Major in the United States Army and become the first above-knee amputee to serve through full military retirement. BHAWK for short, is his expression of Gratitude for that extraordinary service, and for the extraordinary service of every person who has answered the call. Through our flagship Sergeant's Valor whiskeys and our Madam Colonel premium spirits portfolio, we Raise the American Spirit by honoring those who served, those who lead, and those who sacrifice. The Role We are looking for a part-time Territory Sales Representative to grow the BHAWK brand across Craven County - including New Bern, Havelock, and the Cherry Point corridor, with regular activity in adjacent Carteret County (Morehead City, Newport) and Pamlico County. This is a professional field-sales role. You will build real relationships with ABC store managers, restaurant managers, and bar teams. You will execute ABC store tastings with the energy and preparation of a selling professional. You will represent two distinct and growing award-winning spirits brands, Sergeant's Valor and Madam Colonel, in a market that has responded enthusiastically to both on a small scale in our first two years of business. What You Will Do ABC Store Tastings: 8 per month minimum. Know the brand story and products cold. Engage every customer. Identify food and beverage professionals for on-premise follow-up. Submit a tasting recap with PLU report or store manager sign-off within 72 hours of every event. Tasting schedule is concentrated Thursday evenings (4-7pm), Friday afternoons and evenings (1-4pm, 4-7pm), and Saturdays (1-4pm, 4-7pm). If these windows do not work for your life, this role is not the right fit. Heightened tasting cadence, on-premise activity, and field marketing intensity during this period are expected and non-negotiable. Breaks during October through December are subject to deliberate planning with BHAWK. Field Marketing Events. Identify, schedule, and execute field marketing events throughout the territory - festivals, community events, charity functions, and other public activations - as both as brand awareness and lead generation activity. On-Premise Account Development . 4 to 6 account visits per week Call on bars and restaurants throughout Craven, Carteret, and Pamlico counties. Build relationships with owners, beverage directors, and bar managers. Secure placements, drive reorders, and grow BHAWK's presence at the rail. Havelock and the Cherry Point community are a named priority, this market has exceptional potential and is 20 minutes from New Bern. Accounts that don't hear from you again don't reorder, and reorders are how brands grow. Brand Education Conduct staff training sessions at on-premise accounts. Product knowledge, cocktail applications, and the Sergeant's Valor and Madam Colonel brand stories. Staff who understand the brand sell it. Weekly Reporting Submit a structured weekly recap covering account visits, tastings, placements, pipeline status, wins, challenges, hours, mileage and resourcing needs. The Schedule Commitment - Please Read Before Applying This role requires consistent availability during the following windows: Thursday evenings: 4:00pm - 7:00pm Friday afternoons: 1:00pm - 4:00pm Friday evenings: 4:00pm - 7:00pm Saturday afternoons: 1:00pm - 4:00pm Saturday evenings: 4:00pm - 7:00pm Weekday daytime hours for on-premise account visits (flexible within business hours) If you cannot consistently commit to Thursday evenings, Fridays, and Saturdays, this role is not the right fit. Total weekly commitment: approximately 20-25 hours including travel and reporting. Compensation & Benefits Hourly rate: $20.00/hour Commission on confirmed placements, reorders, and board acquisitions- structure discussed at offer Fuel paid /reimbursement for territory travel Paid training 401(k) available Employee discount on BHAWK merchandise per company policy Opportunities for advancement. BHAWK is actively building its statewide field sales team; It can transition to a full-time salaried position Who You Are You may come from hospitality, spirits sales, retail management, the military community, or somewhere else entirely. You are at home talking to a bartender, a store manager, or a consumer who has never heard of BHAWK Strong self-direction. When you say you will be somewhere, you are there Clear, confident communication in person, on the phone, and in writing Working knowledge of spirits - categories, production, flavor profiles, and cocktail applications -strongly preferred; someone who can speak knowledgeably about bourbon, rye, gin, vodka, and cream liqueurs in a bar or retail setting without needing a cheat sheet Physical capability: lifting cases, setting up and breaking down tasting events, standing for extended periods Valid driver's license and reliable personal vehicle Familiarity with the NC ABC system a plus; willingness to learn it a requirement About Our Brands BHAWK is a destination distillery, restaurant, cocktail bar, event space in Southern Pines, North Carolina. There, we Raise the American Spirit through two spirits brands, Sergeant's Valor and Madam Colonel, and an upscale-casual and welcoming experience. Each expression is hand-selected and purpose-driven, honoring those with the valor to serve. Madam Colonel brings a distinct voice to the portfolio and opens doors in accounts that might not have a place for whiskey on every menu. Two brands. To Apply Apply with your resume and a brief note, not a cover letter, just a few sentences about what drew you to this role. We read every application. Brad Halling American Whiskey Ko. is an equal opportunity employer committed to building a team that reflects the communities we serve. com Employment Type: Full Time Salary: $20 Hourly Bonus/Commission: Yes