Senior Marketing Technology Business Analyst

We're partnering with a global enterprise hospitality leader to find a Senior Marketing Technology Business Analyst to support a high-impact transformation within their customer engagement ecosystem.This role sits at the center of a large-scale CRM and marketing technology evolution, working across multiple platforms, teams, and business units. You'll play a critical role in shaping how customer data, messaging, and digital experiences come together - translating complex business needs into clear, actionable solutions.If you thrive in fast-moving, ambiguous environments and enjoy being the bridge between business, product, and engineering, this is an opportunity to make a visible impact at scale. This is a highly cross-functional environment, requiring close collaboration across product, engineering, and business teams.What You'll Do:Drive Discovery & Define RequirementsLead discovery sessions to gather and clarify business needs across workstreamsTranslate complex ideas into clear, structured, and actionable requirementsBreak down requirements across multiple systems and platformsWrite high-quality user stories and documentation in Jira and ConfluenceAct as the Cross-Functional ConnectorServe as the bridge between business stakeholders and product/engineering teamsIdentify impacted systems and determine the right teams to execute the workEnsure requirements are clearly communicated, understood, and deliveredCollaborate across multiple product pods to drive alignment and executionSupport Martech Strategy & SolutioningPartner with stakeholders to guide solutions based on platform capabilities and constraintsHelp determine where work should live across the ecosystem (CRM, CDP, CMS, etc.)Contribute to solution discussions by understanding data flows, integrations, and system dependenciesEnable Delivery & ExecutionFacilitate backlog creation and refinement across product teamsEnsure requirements are fully defined prior to developmentSupport light validation and ensure solutions align with defined outcomesFocus on strong handoff and delivery readiness, not execution ownershipThe Environment:You'll be working within a sophisticated martech ecosystem that includes:Customer engagement and messaging platformsCustomer data and profile management systemsChannel orchestration toolsContent management and personalization platformsWhat We're Looking For:Must-Have ExperienceStrong background in Martech and/or CRM ecosystemsProven experience working in highly cross-functional environmentsExpertise in writing clear, detailed, and actionable requirementsExperience breaking down complex initiatives across multiple systemsWho You Are:A senior-level Business Analyst who can operate independentlyComfortable navigating ambiguity and shaping structure through discoveryA strong communicator who can influence and align diverse stakeholdersDetail-oriented with a passion for clean, organized documentationNaturally curious and eager to understand how systems work end-to-endWhy This Role:Work on a highly visible, enterprise-wide initiativeBe at the center of a modern marketing technology transformationCollaborate with cross-functional teams across a global organizationOpportunity for a long-term engagement with meaningful impactMMD Services Inc. is an equal opportunity employer. All applicants are considered for all positions without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical/mental disability, medical condition, military/veteran status, genetic information, marital status, ethnicity, alienage or any other protected classification, in accordance with applicable federal, state, and local laws.