Digital Product Senior Associate (Website & SEO)

WHO are we looking for?CAPTRUST is seeking a Digital Product Senior Associate (Website & SEO) to join its in-house digital marketing team to support the firm’s brand-building marketing campaigns and data-driven digital marketing efforts.This Digital Product Senior Associate will assist in maintaining and optimizing CAPTRUST’s web presence, including our primary corporate websites, location-specific pages, and editorial content. This role focuses on website infrastructure and compliance, SEO, user experience, and performance monitoring.Responsibilities:Support the Website & SEO Specialist in managing website updates and enhancementsAssist with SEO audits and implement optimization strategies across a variety of content segments and mediumsMonitor site performance, analytics, security, legal, and compliance requirementsHelp maintain consistency across location-specific pages and external location profilesCollaborate with internal teams to ensure content accuracy and brand alignmentStay informed on web best practices and emerging technologiesAnalyze data to identify trends and opportunities for optimizationCollaborate with external agencies and other digital vendor partnersMinimum Qualifications:Bachelor’s degree or equivalent in marketing, advertising, business, or related field2-4 years of experience in website/SEO marketing or digital marketingFamiliarity with CMS platforms (WordPress or similar)Basic understanding of SEO principles and Google AnalyticsA background in investments, wealth management, or finance is a plusDesired Qualifications:Proficiency in digital marketing and CRM platformsFamiliarity with project management tools (Asana or similar)Familiarity with website ADA compliance regulationsMaintains an extreme attention to detail, is organized, and accountableAbility to maintain a high level of professionalismSuperior written and interpersonal communication skillsWorks well in deadline-driven environment and stressful situations; Ability to consistently meet deadlines on a variety of projectsSolid knowledge of website analytics tools and other reporting platforms or the ability to learn and adapt to new marketing technologiesA self-starter and with the ability to work independently and within a collaborative team environmentAn individual contributor passionate about understanding the client experience through digital marketing and website designStrong analytical skills and data-driven thinkingUp to date with the latest trends and best practices in online marketing and measurementExperience with HTML/CSS is a plusWHAT can you expect from your career at CAPTRUST?Our colleagues, like our clients, tend to stay with CAPTRUST for years. There's a reason for it; it's a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.Our Employee Benefits Package shows how much we value our team. Some benefits include:Company discretionary bonusHealth, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan termsCompany-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.Paid time off (PTO) or Paid Sick Leave (PSL)WHERE will you be working?4208 Six Forks Road Ste 1700 | Raleigh, North Carolina 27609Due to the nature of the role, this is not a remote or work from home position.HOW do we build a world class organization one brick at a time?We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.Are you the next brick?To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:Ability to build successful, collaborative, and trusting relationshipsInstinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex informationA strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challengesInherent desire to give back to our communities and enrich the lives of those around usAn other-centered mindsetIntegrity through maintaining objectivity EEO/Diversity Statement:At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of sex (including pregnancy, childbirth, or other related medical conditions), gender, race (including hair texture or hairstyles associated with race), religion, color, national origin, ancestry, physical or mental disability, genetic information, age, sexual orientation, gender identity, gender expression, protected veteran status, uniformed service, or any other status protected by federal, state, or local laws. #associateThis position will remain open until filled.