Marketing Coordinator

Benefits401(k) matchingCompetitive salaryDental insuranceEmployee discountsFlexible scheduleHealth insuranceOpportunity for advancementPaid time offTraining & developmentVision insuranceWellness resourcesPosition SummaryThe Marketing Coordinator's primary function is to support the development and execution of growth and revenue-generating strategies for new member growth, current member retention and program/product sales across all five Tulsa locations. The Mktg Coordinator is responsible for: social media management; marketing materials execution including advertising, in-facility POP and signage, collateral inventory, e-newsletters, e-blasts, and website updates; event planning and execution; direction and contact with vendors, media, and outside support personnel.Primary ObjectivesMaximize new membership growthImprove member retentionFlawlessly execute marketing strategiesEnsure brand consistency across all touch-pointsOperate within assigned budgetDetailed reporting of Marketing strategiesResponsibilitiesMarketing Strategy Development & ExecutionCollaborate with other senior management in developing annual budget, marketing strategy, and a robust growth plan for all facets of facility including all advertising and PR strategies, membership sales strategies, events, monthly offers, etc.Develop monthly marketing summary of projects, deadlines, KPI's and ROI'sWork closely with Club Managers and Sales teams to promote the process of lead generationTrack, assess and make recommendations regarding sales goals for membership and fitness.Social Media ManagementDevelop engaging content to promote Genesis Health Clubs to both existing and prospective membersEffectively distribute marketing dollars across social media platforms to optimize reach and engagementManage calendar of social media outreach to ensure consistent and effective communicationRespond in a timely manner to social media member commentsAdvertising & PromotionIdentify and develop relationships with key media partnersProactively seek PR opportunities, paying particular attention to in-center editorial opportunitiesDigital Asset ManagementMaintain, facilitate and implement periodic changes and upgrades to Genesis websiteDesignDesign and produce collateral pieces and other marketing materialsManage agency relationships and/or outside design talent when appropriateIn-Center Events & PromotionDevelop and implement on-going member communication, including: semi-monthly e-newsletter, e-blasts, and on-hold/overhead messagingCoordinate monthly special events, specials, and classes with other Department HeadsDesign and distribute event promotional materialsEnsure all signage and marketing materials are used and executed effectivelyOff-Site Events & Community OutreachIdentify, establish, and nurture relationships with organizations, individuals, and non-competing businesses in the community that align with the Sky brandSeek cross-promotional opportunities with non-competing businessesIdentify and coordinate participation in local sponsorship opportunities and events that have membership-building potentialTrack and analyze results to build a schedule of events that achieves financial and/or membership objectivesFinancial / BudgetingPrepare periodic budgets and monitor department complianceEvaluate performance/productivity for all fee-based programs and implement plans to maximize revenue, profitability and member serviceOther DutiesCreate, build, and maintain vendor relationshipsInteract and build relationship with our membersOther duties as instructed and required#J-18808-Ljbffr