Lead Brand Strategist

ResponsibilitiesDefine and lead the company’s overall brand strategy, including positioning, value proposition, and category narrative.Develop clear, compelling messaging that communicates who the company is, who it serves, and how it stands out in the market.Drive market, customer, and competitive research to inform brand and go-to-market decisions, including designing research approaches when needed.Collaborate with marketing, sales, product, and executive teams to align brand strategy with growth and revenue objectives.Contribute to go-to-market planning for product launches, expansions, and new initiatives.Translate strategic thinking into practical frameworks and tools that teams can apply.Maintain consistency across all brand touchpoints while evolving standards as the company grows.Deepen understanding of target customers and buyers to refine positioning and messaging.Present insights and recommendations clearly to senior leadership.Experience10+ years in brand strategy, primarily in-house.Experience building or evolving brands through periods of growth, launch, or transformation.Background working across B2B, B2C, or blended environments where brand directly impacts revenue.Strong track record of partnering with executive leadership and cross-functional teams.SkillsStrategic thinker with the ability to turn insights into clear direction and execution.Experience leading market and customer research initiatives.Ability to simplify complex ideas into actionable plans.Strong presentation and storytelling skills, especially with senior stakeholders.Excellent written and verbal communication.AttributesProactive, organized, and comfortable owning projects end-to-end.Collaborative, low-ego, and open to different perspectives.Thrives in fast-paced environments and anticipates future needs.Interested in long-term brand development and growing into broader leadership responsibilities.