Marketing Strategist

If you live and breathe marketing, love generating ideas, and can confidently lead clients and teams, we need to talk.We're looking for a creative, innovative, and idea-driven Marketing Strategist who can drive strategy, lead conversations, and create momentum across client accounts. This role is responsible for developing and owning marketing strategies, guiding execution, and ensuring campaigns deliver real results.You'll work closely with coordinators, designers, and leadership to turn imaginative, visionary (yet practical) ideas into action and push both clients and internal teams forward.You are not just analyzing performance - you are leading the charge.To be successful in this role, you should be a conceptual thinker who is resourceful, insightful, and big-picture oriented, with strong experience developing and leading marketing strategies, managing client relationships, and making data-driven decisions that drive results.What You'll DoDevelop and own comprehensive marketing strategies aligned with client goalsLead client meetings and confidently guide strategic direction and decisionsCreate targeted campaigns to attract and retain customers across multiple channelsDefine what success looks like for each campaign and identify how performance will be measuredAnalyze campaign performance and use insights to adjust strategy and improve resultsDevelop, manage, and adjust marketing budgets based on performance and goalsOversee execution of campaigns and ensure alignment with strategyDrive accountability across internal teams to ensure deadlines and deliverables are metIdentify opportunities for growth, revenue, and improved performanceCollaborate with leadership and sales to align messaging and business goalsTrack results and use insights to improve future strategiesStay up to date on trends and bring curious, observant, and innovative thinking to client strategiesTake ownership of client success and overall account performanceHow You'll Show Up in This RoleBring energy and confidence to client and internal conversationsLead with ideas and push strategies forward with clarity and directionCreate momentum and ensure work moves from idea to executionThink creatively and intuitively, while staying focused on results and performanceApproach challenges as a resourceful and perceptive problem solverBe curious, inquisitive, and thoughtful in how you evaluate performance and opportunitiesMake decisions and take ownership without waiting for directionChallenge assumptions and continuously look for better solutionsCommunicate clearly and effectively across all levelsWhat Success Looks Like (KPIs)Maintain client satisfaction and retention across accountsLead client strategy calls with clear agendas, next steps, and follow-ups within 24 hoursDeliver strategic recommendations in client meetings (not just reporting)Develop and present quarterly marketing strategies for assigned clientsEnsure campaigns align with defined strategic goals and KPIsDemonstrate data-backed strategic pivotsContribute new strategic ideas or campaign concepts per quarterProvide monthly performance reports with actionable insights for clientsImprove campaign performance quarter-over-quarter (CTR, conversion rate, CPA, etc.)Utilize analytics tools (GA4, etc.) to inform major campaign decisionsGenerate new campaign ideas, tests, or creative concepts per the 90-day strategy planLead or contribute to quarterly brainstorming/ideation sessionsWhat We're Looking ForStrong written and verbal communication skillsProven experience developing and leading marketing strategies across multiple clients or campaignsExperience owning results and making strategic decisions, not just executing tasksStrong understanding of marketing strategy, campaigns, and performance analysisExperience with web analytics tools and data-informed decision makingAbility to identify key performance indicators and measure success across campaignsExperience creating, managing, and optimizing marketing budgets across campaignsAbility to allocate budget across channels and adjust strategy based on performance and ROICreative, innovative, and idea-driven mindsetStrong ability to think conceptually and connect ideas to executionConfidence leading client conversations and guiding directionAbility to manage multiple clients and priorities effectivelyStrong problem-solving skills and ability to think criticallyCurious, insightful, and observant approach to strategy and performanceProactive mindset with strong ownership and follow-throughComfortable making decisions and driving outcomesAbility to operate in a fast-paced environmentBachelor's degree in marketing, business, communication, or related field OR equivalent experienceProficient with Google Suite and general technologyDetailsFull-timeSalary: $55,000-$65,000 (based on experience)Paid vacation after 90 daysBirthday PTOHealth, dental, and vision insuranceIRA with employer contributionWhy Lemon Seed