Marketing Manager, Creator Program

About StudyfetchStudyFetch is a technology company building AI-native learning products: StudyFetch for students and Honen for workforce training. Together, they connect education with real-world readiness across every stage of learning.About The RoleWe're hiring a Marketing Manager to own creator recruiting and the operating systems behind StudyFetch's creator program.Most of our growth comes from organic and paid media. We run one of the largest company-owned creator programs in the category: hundreds of creators producing short-form videos every week, briefed off an internal ideation engine, and measured against conversion targets. Growth depends on two things staying healthy. The roster has to keep expanding in the right markets with the right on-camera talent, and the machine underneath it has to keep up: recruiting, onboarding, submissions, tracking, compliance, and payouts.You'll own creator recruiting end to end, own the systems and automations that keep the program running at volume, and manage the contractors who handle day-to-day creator communications and draft review. You are the operator who makes the program's throughput real. We use AI tools across the team and expect everyone here to use them fluently and build new ones themselves.This is an operator role with some strategic range. You'll be trusted to build the process and work collaboratively with the rest of the team.Key ResponsibilitiesOwn the creator recruiting pipeline end to end: sourcing, outreach, screening, evaluation, offer, contract, and onboardingHit roster headcount targets on fixed program launch dates, including cohort-based recruiting pushes during high-volume periodsSource on-camera talent across TikTok, Instagram, YouTube, campus networks, and inbound applications, and build repeatable sourcing motions instead of one-off pushesRun and improve the recruiting motions we have, and build new ones where volume demands itScreen for what actually predicts performance: on-camera presence, hook instinct, output consistency, and reliabilityRecruit against our priority markets, with a clear view of where we are investing and where we are notOwn the program's operating systems: submissions, view-count tracking, status flows, payout cycles, and the SOPs that hold them togetherManage the contractor bench that handles daily creator communications, draft approvals, scouting, and campaign building. You set the standard, review the work, and own the outcomeStep in directly on escalations, underperformance conversations, strike notices, and offboarding, handled cleanly and on the recordRun creator contracting with agreements sent out, signed, and filed before anyone starts postingKeep creators inside brand and legal guardrails, including FTC disclosure requirements that are tied directly to payment eligibilityOwn weekly reporting: creator applications in, roster growth, video submissions, views delivered, pipeline health, and progress against targetFeed what you're seeing on the ground back into program strategy, working closely with the Head of Paid Media on how creator output translates into subscriber growthImprove the process as you go. When something breaks twice, you build tooling that stops it happening a third timeWhat We're Looking For3-5 years in creator or influencer marketing, talent management, high-volume recruiting, or creator program operationsAn operator with strategic range. You can build and document a process, then execute it yourself at volume without being asked twiceDirect experience recruiting or managing dozens of creators, contractors, or freelancers at once, and keeping quality consistent across all of themYou build automations and internal tooling when something needs to exist, and manual processes that a tool could handle make you impatient. Vibe coding counts.Comfortable using AI tools daily for sourcing, screening, outreach, briefing, and analysis. We are an AI-native company and expect our team to operate that wayExperience managing contractors, including setting a quality bar and holding people to itStrong short-form instincts: you can tell a creator why a video underperformed and be rightStrong writing and communication skills. Clear, direct, human, and fastOrganized under real volume. You track hundreds of moving pieces without dropping any, and you're at home in spreadsheets, Slack, Asana, and CSV exportsComfortable with numbers: applications to roster conversion, views delivered, cost per view, and performance by marketSound judgment in hard conversations. Terminations, disputes, and disclosure violations are part of this roleFluent in how Gen Z discovers and shares. You know what reads as native versus corporate on TikTok and InstagramStartup pace by preference, and a strong culture fit for a small team with high outputBased in Los Angeles and excited to build in-office with a collaborative, fast-moving teamNice to have: you're a creator yourself or have been, you've worked with performance-based or pay-per-view creator payouts, you've recruited internationally, or you've worked in education or a student-facing product.What We Offer$85,000 - $115,000 base salaryEquity100% employer paid Medical, Dental, and Vision Insurance75% dependent coverage401(k) with employer matchClassPass wellness membership, company-paidDaily team dinner provided in-officeA high-growth, mission-driven team focused on transforming how students learn