Social Media & Content Creator

True Classic is hiring a Social Media & Content Creator to take ownership of developing and executing high-performing short-form social content that drives engagement, brand relevance, and growth across key social platforms. This role will lead social storytelling and content creation efforts, ensuring True Classic remains culturally relevant, platform-native, and performance-minded across TikTok, Instagram Reels, and emerging social channels. This role is ideal for someone who is creative, trend-obsessed, entrepreneurial, and highly collaborative and can concept, produce, and publish engaging social-first content at speed in a fast-paced, evolving environment.All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.Areas of AccountabilitySocial Content Strategy & ExecutionOwn and execute social content strategy across TikTok, Instagram Reels, and emerging platformsDevelop platform-native content that aligns with brand priorities, audience behaviors, and cultural trendsBuild and manage a social content calendar that balances product storytelling, trend participation, and brand momentsIdentify opportunities to increase engagement, reach, and brand affinity through short-form video contentContent Creation & ProductionPlan, shoot, edit, and publish high-performing short-form videos across social platformsProduce content in both UGC-inspired and in-house branded formatsCreate reactive, trend-driven content that feels authentic and native to each platformUtilize editing and production tools to rapidly execute high-quality social contentBrand Storytelling & Community EngagementAct as on-screen talent or voice of the brand when appropriateTranslate product features, campaigns, and brand messaging into engaging social-first narrativesDevelop content that reflects internet culture, Gen Z humor, and evolving social behaviorsCreate content designed to drive shares, saves, conversation, and community engagementPerformance Optimization & Cross-Functional CollaborationMonitor content performance and optimize creative strategy based on platform insights and analyticsPartner cross-functionally with marketing, product, creative, and growth teams to support launches and campaignsStay ahead of emerging trends, platform updates, and creator best practicesContribute ideas and creative solutions that support broader brand and business objectivesCross Functional CollaborationPartner with Marketing and Growth teams to support product launches, campaigns, and performance initiativesWork with Creative and Brand teams to ensure social content aligns with overall brand storytelling and visual directionCollaborate across internal stakeholders and external creators/partners to execute culturally relevant and high-performing social contentQualificationsDemonstrated experience creating or managing content for a social-first brand or personal platformProven ability to build engagement and reach through short-form content across TikTok, Instagram, and emerging social platformsStrong understanding of social storytelling, editing, pacing, and trend-driven creative developmentExperience with mobile video production and editing tools including CapCut, InShot, Adobe Creative Suite, or similar platformsAbility to thrive in a fast-paced, entrepreneurial, and highly collaborative environmentStrong written, visual, and verbal communication skillsDeep understanding of internet culture, Gen Z trends, and platform-native content behaviorsPassion for fashion, men’s lifestyle, and eCommerce is a plusWorkplace ArrangementThis role is on-site (5x per week in office) based in Calabasas, CA.Compensation and BenefitsCompensationCompetitive salary + bonus Time OffUnlimited PTO and sick timeHealth & WellnessCompany-paid medical, dental, and vision insurance$100/month Health & Wellness stipendFree Employee Assistance Program (EAP)Work & Growth Support$100/month Personal Workspace/Office stipendPerks$1,000/year True Classic merchandise allowance401(k) plan with 3% company matchTrue Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.At True Classic, our purpose is simple: empower everyone to look good and feel good.Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.Paint the Picture – We set clear vision and help others see what great looks like.Seek the Truth – We use data, customer insight, and curiosity to guide decisions.Get 1% Better – We continuously improve how we work through strong systems and small wins.Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.Crush the Challenge – We surface problems early and take ownership to solve them.Go Fast – We take initiative, move with urgency, and bias toward action.Be Creative – We challenge the norm and find better ways to win.Lead with Empathy – We care deeply about our customers and each other.If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!