Program Manager – Integrated Demand Planning (Marketing Operations)

Role OverviewWe are seeking a highly organized and collaborative Program Manager to support integrated demand planning and global marketing operations initiatives. This role will focus on driving cross-functional program execution, Agile delivery management, campaign coordination, and operational process improvement across large-scale marketing programs.The ideal candidate is experienced in Agile program management, marketing operations, and stakeholder coordination, with the ability to create structure in fast-paced, ambiguous environments. This individual will act as the operational heartbeat for integrated marketing initiatives—facilitating sprint planning, maintaining shared roadmaps, managing delivery timelines, and ensuring alignment across multiple functional teams.This role requires someone who thrives in cross-functional environments, excels at removing blockers, and can balance process standardization with flexibility to support evolving business priorities.Key ResponsibilitiesUtilize Agile methodologies to support the execution of integrated demand planning initiatives and marketing programsPartner with cross-functional stakeholders to ensure requirements, timelines, and deliverables align with business goalsLead Agile ceremonies including sprint planning, retrospectives, backlog grooming, and stand-upsMaintain shared campaign roadmaps and manage delivery interdependencies across teamsCoordinate workstream kickoffs and facilitate communication across multiple functional groupsTrack project risks, dependencies, and execution milestones while proactively escalating blockersManage program documentation, templates, SOPs, dashboards, and status reportingSupport backlog management and work prioritization processesDrive continuous process improvement initiatives with a focus on operational efficiency, automation, and AI-enabled workflowsConsolidate retrospective feedback and identify opportunities for scalable process enhancementsEnsure teams maintain consistent execution standards while adapting to changing business needsSupport onboarding and coaching of teams into Agile ways of workingWhat Makes This Role InterestingOpportunity to support large-scale, global marketing and demand generation initiativesHigh visibility role with extensive cross-functional collaborationAbility to influence operational strategy, delivery processes, and Agile maturity across teamsExposure to complex campaign execution environments with multiple stakeholder groupsOpportunity to improve workflows through automation, standardization, and AI-driven efficienciesStrong emphasis on process innovation, continuous improvement, and measurable business impactTeam EnvironmentHighly collaborative and fast-paced environmentCross-functional interaction with marketing, analytics, content, operations, customer experience, and campaign execution teamsStrong focus on operational excellence, delivery quality, and customer-focused outcomesAgile-driven culture centered around transparency, accountability, and continuous improvementRequired Qualifications3+ years of program management experience for Program Manager II level6+ years of program management experience for Program Manager III level3+ years of experience supporting marketing programs, campaign operations, or digital marketing initiativesExperience leading Agile ceremonies and managing Agile delivery workflowsStrong experience with backlog management, sprint planning, and roadmap coordinationExperience managing cross-functional projects with multiple stakeholders and dependenciesAbility to identify risks, remove blockers, and drive execution against timelinesStrong organizational, communication, and stakeholder management skillsExperience creating and maintaining SOPs, process documentation, and operational artifactsFamiliarity with process improvement initiatives, automation strategies, or AI-driven workflow optimizationPreferred SkillsExperience with Workfront, Figma, Jira, Confluence, or similar collaboration/project management toolsAgile certifications or Agile coaching experienceMarketing operations or demand generation experienceExperience supporting complex global campaigns or integrated marketing programsExperience building operational dashboards and status reporting mechanismsIdeal Candidate BackgroundSuccessful Candidates Typically Come From Backgrounds InProgram ManagementMarketing OperationsCampaign OperationsAgile Delivery ManagementDigital Marketing Program ManagementCross-Functional Business Operations