Director of Digital Marketing and Web

Job Title Director of Digital Marketing and Web Department Marketing & Communications Job Code A32301 Job category Full Time Staff Terms and Hours Full Time Exempt Salary Range Starting salary at $92,713; commensurate with experience Job Summary The Director of Digital Marketing and Web is an experienced and creative leader, communicator and technologist, responsible for the development, maintenance, and integration of the University’s external website, and mobile application platforms and services. This position works closely with staff in the Division for Enrollment Management and Marketing Services as well as other University departments and divisions, providing effective and collaborative leadership for the main University website and all related webpages that support the college’s mission and institutional priorities. This Director of Digital Marketing and Web is be a key influencer for social media strategy, leader of digital marketing and client communications. This director role manages vendor relations and third party applications, working in partnership with Information Services to continually refine the technical architecture and principles for the University’s web presence while influencing institutional web platform strategies, policies, usability, SEO/SEM, analytics, and architecture. This position requires a passion for higher education, deep understanding of process improvement, marketing technology solutions and the connectivity of content, digital marketing, and design to deliver exceptional, on-brand experiences that resonate with target audiences. This position reports to the Assistant Vice President for Marketing. Core Duties Serve as leader in the strategic planning effort to ensure the University’s web and mobile platforms and services align with UP’s strategy and priorities, supporting stakeholder and brand management objectives. Work collaboratively and strategically with stakeholders across the University to assess content, development, and design needs, and devise solutions. Lead and participate in steering committees and communities of practice to drive best practices and assure alignment with institutional goals. Builds and sustains brand presence in emerging digital channels. Manages and develops perceptions of the brand and/or organization in digital platforms, including websites and social media to effectively position the brand and organization in the public space. Oversees all aspects of service delivery, including planning, project management, customer services, engagement for content management and portal platforms. Develop promotional content for digital launches and monitor the digital media landscape for opportunities. Implement and maintain SEO techniques and collaborate with marketing on SEM and tag management for ad campaigns. Keep abreast of new technology and best practices through external engagement, professional development, and literature. Supervise digital marketing and web staff. Define competencies and performance objectives; assign and review work projects. Mentor and coach in effective administration, processes, and technology delivery. Supervisory responsibilities include hiring processes, setting of expectations, training and professional development, performance management and evaluations, and disciplinary processes including termination of employment. Oversee the analysis and reporting of selected digital communication outcomes, utilizing metrics such as email open and click rates, and web analytics to determine the ROI of digital campaigns. Lead and define document policies and procedures for web service offerings. Evaluate and recommend web and social media solutions based on strategic alignment, user requirements and technical feasibility. Stay abreast of modern web and mobile technologies, standards, and usability principles. Provide expertise in current and evolving applications, systems, technologies, and management techniques related to web applications development. Collaborate with the Information Systems (IS) department to coordinate website and mobile/web applications system management and service delivery with vendors with oversight to minimize unplanned service interruptions, effectively resolve functionality and performance related issues, identify maintenance windows to minimize disruptive changes, perform functional and stress testing, and implement effective change management procedures. Maintain and regularly review website usage statistics and use these to evolve service offerings and technology platforms. Align website content and design, including campaign landing pages, with strategic objectives and brand consistency. Foster a community of practice for web content administration throughout the University. Other duties as relevant to the duties of the position or as assigned by President or designee. Please note that the above list of duties is not comprehensive but generally demonstrates the types of matters under this position’s purview and responsibility. Education & Experience Required: Bachelors degree in relevant field of study. Required: 7+ years relevant professional experience managing complex websites across all phases of design, testing, production, and analytics along with digital marketing experience. Required: Experience using Google Analytics, Site Improve or other similar analytics platform to monitor site traffic/behaviors and monitoring campaign performances. Required: Experience with front end Web 2.0 technologies and infrastructures such as Cascade, WordPress, Drupal. Preferred: Master’s degree. Preferred: Experience in higher education sector. Preferred: Project management experience using ASANA. Or a combination of equivalent education and/or experience. Certifications & Licenses Required: None. Knowledge, Skills & Abilities Ability to develop and execute strategic marketing plans and creative, impactful campaigns to support growth in visibility of the University, its portfolio of offerings with a focus on the continuous cultivation of new student audiences. Fluency with higher education computing technologies. Demonstrated ability to design, develop, implement and operate information technology services that are responsive to changing needs. Understanding of marketing workflow and project management tools. Sound problem solving and project planning skills with demonstrated ability to create, communicate and execute a detailed process framework. Ability to drive multiple priorities in a fast-paced environment. Ability to think critically and make data-informed and research-based decisions. Self-direction and able to execute against committed deliverables. Ability to prioritize, multitask, and meet deadlines. Excellent organizational skills and attention to detail. Excellent analytical and problem-solving skills. Excellent verbal and written communication skills with the ability to present material to a varied audience. Ability to exercise sound judgment routinely and independently in making decisions. Ability to maintain confidentiality and effectively handle highly sensitive and confidential information with sound judgment, tact, and discretion. Ability to establish effective working relationships, professional rapport, and effectively accomplish work within a University setting that includes a wide array of policies, processes, individuals, and groups (including Board of Regents members and University donors). Demonstrated competence with different/diverse groups and ability to be an effective partner with diverse students, faculty, and staff. Advanced ability to use and learn computers, technology, software, and applications at level of sophistication required for the duties of the position, including, without limitation, Microsoft Office (Outlook, Word, Excel, and PowerPoint), Microsoft Teams, Zoom, the internet, and computerized maintenance management systems. All University of Portland positions require the ability to quickly learn and use new technologies, software, and applications in depth and at level of proficiency required for duties of the position. In most situations, the necessity of learning, using, and supporting new technologies, software, and/or applications does not change a job description nor make the position one that involves higher level duties. Physical Requirements Frequently: sit, perform desk-based computer tasks; use fine manipulation and grasp; use a telephone; write by hand; sort and file paperwork. Occasionally: stand and walk; twist; lift, carry, push, and pull objects that weigh up to 10 pounds. Occasionally: ability to attend events and activities on or off campus. Frequently: ability to interact and communicate with members of the University and others as necessary. Working Conditions Hours of employment: sometimes may require working flexible and/or longer hours, including nights and weekends, when necessitated by projects. Stress from work-related situations such as those involving challenging, important, urgent, time-sensitive, or multiple matters. Work Standards Respect for the University’s mission and Catholic identity: demonstrates commitment to learning, respecting, and contributing to the mission of the University, a Catholic and Congregation of Holy Cross institution. The University’s mission statement states in relevant part: “we pursue teaching and learning, faith and formation, service and leadership in the classroom, residence halls, and the world.” The University’s Statement of Inclusion states in relevant part: “Our belief in the inherent dignity of each person is founded upon the social teaching of the Catholic Church. At the center of that teaching is the fundamental mandate that every person, regardless of race, color, religion, gender, sexual orientation, social or economic class, age, or disability shall be treated with respect and dignity.” The full Mission Statement is at: www.up.edu/about/mission. The full Statement of Inclusion is at: www.up.edu/disclosures/inclusion. Promote culture of safety: demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned. Compliance with laws and policies and procedures: subject to and expected to comply with all applicable University, departmental, and other applicable policies and procedures, including but not limited to, the personnel, business, and/or other policies of the University. Compliance with driving-related laws and requirements: when conducting university business while driving, must comply with the Oregon Vehicle Code and University of Portland driving requirements. Interpersonal skills: demonstrates the ability to work professionally with all University of Portland community members, external organizations, and any other person or organization the employee interacts with in his or her University capacity. Benefits Medical and dental insurance, life insurance, sick time and vacation time consistent with University policies, long-term disability insurance, flexible spending account benefits, tuition remission benefits generally starting after 90 days (employee) or 2 years (spouse and children) of employment, retirement contributions generally starting after 2 years of employment, and eligibility for the University’s home purchase assistance program consistent with program requirements. (Benefits are subject to all relevant University policies, practices, contracts, and any other relevant materials.) Posting Detail Information Posting Number S186-2023 Number of Vacancies 1 Estimated Start Date Open Date Close Date Open Until Filled No Special Instructions Summary