Adobe RTCDP
Job Overview
Certification(s) Preferred:
One or more of the following certifications or accreditations: Adobe Experience Platform Sales Accreditation / Adobe Real-Time Customer Data Platform Sales Accreditation / Adobe Customer Journey Analytics Sales Accreditation
Preferred Knowledge/Skills:
Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs:
Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products;
Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making;
Showcasing proven track record of managing successful CDP implementation/management and delivering capabilities that drive business growth;
Demonstrating work experience in data architecture and data modeling; preferably with experience working in CDP, CRM, paid media, social, and offline data;
Ensuring an enhanced understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes;
Setting strategic direction and driving execution through collaboration with a cross-functional team;
Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.);
Having extensive hands on expertise in implementing/administering Adobe Experience Cloud Products and marketing automation platforms and technologies;
Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.;
Working with audience-based digital marketing strategy either at an agency or brand;
Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget;
Translating business requirements and objectives into segmentation strategies and audience building logic;
Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap;
Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break / fix and other enhancements/maintenance);
Driving how customer and prospect information is unified across sales, marketing and service channels;
Collaborating with Insights team to refine and optimize measurement process;
Implementing and refining Adobe Products and marketing automation system
Job Type: Contract
Pay: Up to $40.00 per hour
Expected hours: 40 per week
Schedule:
8 hour shift
Experience:
Adobe RTCDP: 5 years (Required)
Work Location: Remote