General Manager - CPG

General Manager, U.S. (CPG) A growing, international CPG brand is hiring a U.S. General Manager to own and scale its North American business. This is a true P&L role, reporting directly to the CEO, with broad autonomy and a mandate to grow revenue, strengthen distributor partnerships, and build out a high-performing commercial team. This is not an operations or plant GM role. The focus is commercial leadership: sales strategy, distributors, retail partnerships, trade spend, forecasting, and execution in a lean environment. If this sounds like your next career move, apply now! Compensation: Up to $200k base + bonus + full benefitsLocation: Greater LA / OC (flexible hybrid; office currently in East LA County with potential move toward the LAX/Westside area) Qualifications 8+ years in CPG/FMCG, ideally with strong beverage exposure Proven experience owning a full P&L in the U.S. market Deep experience managing distributor-led models and national or regional retail accounts Track record of retail expansion, trade spend optimization, and profitable growth Experience working within a global or international organization preferred Mandarin fluency is a strong plus, but not required What You’ll Own Full U.S. P&L ownership (revenue, gross margin, trade spend, A&P, opex) Distributor-led go-to-market strategy across grocery, mass, club, specialty, and other key channels Direct ownership of key retail relationships, JBPs, pricing, and promotional calendars Forecasting and demand planning discipline to support growth and supply continuity Hands-on leadership of a small but growing U.S. team, with responsibility to attract and develop talent Close alignment with global HQ while maintaining strong local decision-making Why This Role High-impact, high-visibility leadership role with direct access to executive decision-makers Real autonomy to shape U.S. strategy and build a team Flexible working model focused on outcomes, not face time Backing of an established international brand with significant growth runway US Citizens and Permanent Residents are welcome to apply. Unable to provide sponsorship at this time. Compensation: $200,000 per year #J-18808-Ljbffr