Career Opportunities: Account Director (93978)

About Usmdg, A Freeman Company is a marketing agency with head, heart and a passion for what we do - delivering measurable results for live event clients in diverse categories like education, healthcare, technology, alternative energy, gummy bears, woodfired pizza, and craft beer (we'll explain those last three later).SummaryThe Account Director serves as the primary day-to-day contact for his/her clients. More than a project manager, this position is responsible for providing leadership and strategic guidance as well as ensuring the profitability and success of multiple clients' campaigns. The account director is responsible for the development and execution of highly creative and effective marketing solutions for the client. This person will work with his/her account strategist and agency specialists to ensure that the clients' needs are met by monitoring and guiding his/her internal team's activities and by maintaining proactive, direct contact with his/her clients. The account director will work closely with the account strategist to inform the client's strategic marketing direction and ensure the campaign's success.This position will support our Client Services group under our Sales team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in the following locations:* Washington, DC* Alexandria, VAEssential Duties & ResponsibilitiesExternalAct as primary liaison between agency and client. Manage accounts autonomously and proactively address client needs.Participate in initial campaign kick-off meeting with new clientLead strategic marketing meetings and client presentationsLead all other client meetingsDraft recommended scopes of work and budgets for account strategist approval before going to the clientAttend client events and perform research, press management, social media posting, photo/video art direction, etc. as neededInternalCollaborate with account and creative teams, as well as specialists, to execute results- driven campaignsConduct primary and secondary quantitative and qualitative research and work with account strategist to create strategic analyses and develop personas as well as strategic and tactical plansLead creative team in brand identity, concept and message platform developmentParticipate in new campaign on-boarding processParticipate in internal campaign kick-off meetings and set internal account team roles/expectationsLead the initial creation and weekly updates of the production schedule as well as lead the implementation of campaign tactics and timelinesProvide client and account strategist with weekly update emails including status of jobs in progress, updated production schedule and performance stats (as necessary)Write project briefs and lead project kick-off meetingsReview all internal and client proofs to ensure brand and messaging consistency throughout campaign deliverables and evaluate copy and design to ensure they're strategically on trackDevelop campaign performance benchmarking/trackingMonitor campaigns to ensure all mdg processes and procedures are followed by account team and all deliverables are high-quality, on target, consistent, develop the campaign concept and are delivered on time and within budgetMonitor and report overall campaign performance (external) to ensure client goals are achieved and make recommendations to account strategist for any course correctionsMonitor and report overall budget/billing reconciliation and resource allocation (internal) and make recommendations to account strategist for any course correctionsApprove project estimates in WMJCreate and submit invoices and POsOpen new projects and close completed projects in WMJProvide weekly client reports to the circle leaders except for the first Friday of each month, send to ownership (with a cc to the circle leaders)Management* May manage direct reports and participate in the hiring process* Mentor junior account team membersEducation & Experience* Minimum of 3 years of marketing experience required.* 5+ years marketing experience strongly preferred. Master's degree in related field(business or marketing) may be used in lieu of one year of required experience.Marketing agency, B2B event and/or association experience preferredBachelor's degree in related field (in marketing, public relations, communications, psychology or general business) preferred.Solution-orientedProject management skillsStrong written and verbal communication skillsCollaborativePositive attitudeStrong time management and organizational skillsThoroughness and keen attention to detailTravel RequirementsTravel up to 25%What We OfferThe Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.Medical, Dental, Vision InsuranceTuition ReimbursementPaid Parental LeaveLife, Accident and DisabilityRetirement with Company MatchPaid Time OffSalary range of $85,000-$100,000 based upon experienceEligible for agency bonus opportunitiesDiversity CommitmentAt The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.#LI-Hybrid#TFCmdg