Marketing Specialist

OverviewWe are seeking a detail-oriented and creative Marketing Specialist to support the execution of marketing initiatives that drive brand awareness, engagement, and revenue growth. This role will work closely with leadership and cross-functional teams to bring campaigns to life and optimize performance.Key ResponsibilitiesAssist in planning and executing marketing campaigns across digital and traditional channelsManage and update social media platforms and content calendarsSupport email marketing campaigns, including creation, scheduling, and performance trackingCoordinate with internal teams and external vendors on campaign executionTrack, analyze, and report on marketing performance metrics (KPIs)Help maintain and update website content and landing pagesConduct market and competitor research to identify trends and opportunitiesEnsure brand consistency across all marketing materialsQualifications2–5 years of experience in marketing or related fieldStrong understanding of digital marketing channels (social, email, paid ads, SEO basics)Experience with tools like HubSpot, Mailchimp, Google Analytics, or similarExcellent written and verbal communication skillsHighly organized with strong attention to detailAbility to manage multiple projects in a fast-paced environmentNice to HaveExperience with content creation (Canva, Adobe, etc.)Basic knowledge of CRM systemsExposure to data analysis and reportingWhy JoinOpportunity to grow within a fast-paced, collaborative teamExposure to multiple areas of marketingWork directly with leadership on high-impact initiatives